Industry playbooks for partnership-led AI transformation

Technology partnerships matter most when they solve the problems your industry actually faces. Publicis Sapient brings together deep sector knowledge, enterprise AI platforms and a curated ecosystem of partners to turn the same core technologies into very different business outcomes. The result is not a collection of vendor relationships. It is a practical transformation model for modernizing legacy estates, scaling personalized experiences, orchestrating revenue and service workflows, and moving AI from pilot to production.

Across industries, the pattern is consistent: combine the right platform foundation with the right partner ecosystem, then apply it to the workflows that matter most. Sapient Bodhi helps organizations build and run enterprise-ready AI agents with the orchestration, context and governance required for real business workflows. Sapient Slingshot modernizes legacy systems by turning existing code into verified specifications and generating modern software with full traceability. Around those platforms, Publicis Sapient works with Adobe, AWS, Google Cloud, Microsoft and Salesforce to accelerate delivery, scale safely and connect AI to the systems where value is created.

Consumer products

Business challenge: Consumer products companies need to create more personalized content across brands, channels and markets without letting cost, fragmentation and slow production cycles erode margins.

Platform fit: For consumer products, the winning pattern centers on AI-enabled content supply chains, customer data activation and personalization at scale. Adobe brings the experience, content and orchestration layer across AEM, Firefly, Workfront, Adobe Experience Platform and journey tools. Bodhi adds agentic workflows, governance and business context for marketing operations. Cloud partners provide the scalable infrastructure needed to deploy these capabilities securely and expand them across markets.

Example outcomes: Publicis Sapient has already helped a global CPG leader use Bodhi to automate content creation, producing more than 700 assets in two months, achieving 60% reuse across brands and reducing production cycles from weeks to days. This playbook is built for organizations that want to move from fragmented content operations to governed, reusable, AI-assisted creation tied directly to growth.

Financial services

Business challenge: Banks and financial institutions are under pressure to modernize legacy estates, improve development speed, meet risk and compliance requirements and create more connected customer and employee experiences.

Platform fit: In financial services, modernization is the unlock. Slingshot is designed to extract business logic from complex legacy environments, generate verified specifications, accelerate migration and reduce delivery risk. Google Cloud and AWS strengthen the cloud, data and AI foundation for large-scale modernization programs, while Microsoft supports broader enterprise cloud and AI strategies. Salesforce can then sit on top of a modernized core to support revenue, service and customer workflows.

Example outcomes: Publicis Sapient helped a major bank modernize infrastructure and enhance the software development lifecycle with generative AI, targeting efficiency gains of up to 40% while aligning to risk and compliance requirements. In another banking modernization effort, a major British retail and commercial bank achieved a 70% reduction in manual effort for code-to-spec work, 95% accuracy in generated specifications and a 40–50% increase in migration speed. This playbook is for institutions that need to turn modernization from a multi-year drag into a measurable business accelerator.

Health

Business challenge: Health organizations must modernize critical systems, improve service reliability and scale compliant content and experiences in some of the most regulated operating environments.

Platform fit: Health transformation often requires two motions at once: modernize legacy platforms and improve customer or patient-facing operations. Slingshot helps uncover hidden rules in mainframe and COBOL estates, accelerate migration and reduce modernization cost. Bodhi helps regulated organizations build AI-assisted content workflows with governance built in. Adobe supports content operations and personalized experience delivery, while Salesforce helps connect service and operational workflows.

Example outcomes: Publicis Sapient used Slingshot to help a health care organization modernize critical legacy systems, delivering 3x faster migration and cutting modernization costs by more than 50%. In a separate health use case, a provider modernized more than 10,000 COBOL and Synon screens, reaching 3x faster migration speed and reducing modernization costs. For regulated marketing operations, a health care organization used generative AI to streamline content creation, maintain regulatory compliance and improve speed and consistency across channels, with projected cost reductions of 35–45% on select tasks and 4–5x higher content volume. This playbook is built for health leaders who need modernization and AI adoption to happen with governance from day one.

Energy and commodities

Business challenge: Energy companies must modernize aging applications, reduce operational risk and create more connected commercial and service operations while responding to market disruption, new technologies and pressure for new revenue streams.

Platform fit: In energy, the combination of application modernization and workflow orchestration is especially powerful. Slingshot helps transform undocumented or aging applications faster, with greater traceability and less manual effort. AWS and Microsoft provide the cloud and AI backbone for modernization and operational scale. Salesforce supports commercial processes, customer engagement and service orchestration across a changing value chain.

Example outcomes: Publicis Sapient helped RWE modernize an aging application with no documentation in just two days instead of two weeks, delivering substantial time savings in automated code generation and meaningful efficiency gains in test creation and unit-test setup. Publicis Sapient has also applied a partnership-led model in energy by integrating Salesforce with AWS and other platforms to streamline sales operations, improve customer engagement and support smarter, faster product sales. This playbook fits organizations that need to de-risk legacy technology while building a more agile commercial and operational backbone.

Travel and hospitality

Business challenge: Travel and hospitality brands need to connect data across the journey, personalize discovery and engagement in real time, and move faster as customer expectations shift toward more intuitive and relevant experiences.

Platform fit: For this sector, the partnership model starts with experience orchestration. Adobe helps unify data, journeys and content across touchpoints. Bodhi extends that foundation with AI agents and workflow intelligence that support personalization and faster activation. Salesforce can strengthen revenue and service flows, while cloud infrastructure supports AI-powered discovery and search experiences.

Example outcomes: Publicis Sapient and Adobe have highlighted how bringing travel data together across the entire journey creates a competitive differentiator. With Homes & Villas by Marriott Bonvoy, Publicis Sapient launched an AI-powered vacation home search experience on Azure using GPT models, shifting travel discovery toward experience-based search. This playbook is designed for brands looking to turn disconnected travel signals into more relevant discovery, stronger engagement and differentiated guest experiences.

Salesforce-centered orchestration across industries

Some transformations are best understood not by sector alone, but by operating model. Salesforce plays a central role wherever organizations need to put AI directly into revenue, service and customer decision flows. That can mean streamlining sales operations in energy, improving service delivery in health, or connecting customer and operational data to unlock richer audience insight and new revenue opportunities. Publicis Sapient’s Salesforce approach is strongest when combined with modernized foundations, governed data and cloud-scale delivery.

Why this model works

Publicis Sapient’s differentiator is not simply access to leading platforms. It is the ability to connect those platforms to industry context and enterprise execution. The same ecosystem can modernize a bank’s mainframe estate, help a health organization govern AI-generated content, enable a CPG leader to scale personalized asset production or help a travel brand create more relevant search and journey experiences. That is the value of partnership-led AI transformation: the partners stay world-class, but the outcomes become industry-specific.

If your organization is deciding where to start, the better question may not be which platform to buy. It may be which playbook matches the constraints, workflows and outcomes that define your industry.