PUBLISHED DATE: 2025-08-14 14:48:06
  Offering Summary
  More Than a Technology: Generative AI as an Ecosystem
  
    Generative AI is not just a technology—it is an ecosystem that must be built to unlock its full potential. By revealing ever-changing digital business transformation opportunities, AI drives innovation across the enterprise.
  
  Driving Innovation with AI
  
    - Spot the Opportunity
 Identify and prioritize use cases where generative AI can deliver value and be implemented at scale.
- Test and Learn
 Test the AI’s effectiveness before investing in a full-scale deployment.
- Scale Your Success
 Apply learnings and build out enterprise-grade technology solutions to manage data, security, and risks.
Building Your Generative AI Ecosystem
  
    Harnessing the full power of generative AI requires a strong and solid foundation. This means collaborating with key ecosystem partners and placing ethics at the core to ensure responsible development of generative AI solutions. Our comprehensive approach focuses on the following components:
  
  
    - Clients: Build your fundamental knowledge of generative AI through workshops, hackathons, demos, and proofs of concept. With a robust, comprehensive strategy—including defining the business case for implementation, prioritizing investment in the highest value use cases, and outlining the capabilities necessary to drive successful outcomes—you can better unleash the full potential of the technology.
- Technology: Ensure alignment between business objectives and generative AI initiatives with a technology-driven approach. This includes quickly establishing generative AI sandboxes to test use cases and defining and executing against key challenges at scale, such as data segregation, security loading and ingestion, and mitigating key risks.
- Consumers: Our holistic approach ensures that your generative AI solutions cater to the needs and expectations of your consumers, enhancing their experiences while adhering to ethical considerations and mitigating potential risks.
- Ethics: Ethics occupies a central position in the ecosystem, highlighting the importance of ethical considerations as the foundation of generative AI implementation. By placing ethics at the core, the ecosystem ensures responsible and transparent practices that build trust and protect the well-being of individuals and society as a whole.
What Sets Publicis Sapient Apart?
  
    Transform the way you do business across your enterprise with Publicis Sapient’s comprehensive approach to generative AI. Together, we can successfully navigate the generative AI landscape, unlocking its full potential for innovation, value creation, and sustainable growth.
  
  
    Apply generative AI in your organization with capabilities that include:
    
      - Generative AI quick-start workshops
- Generative AI strategy
- Hackathons, demos, and proofs of concept
- Ethics, governance, and risk
- Use case development and implementation
- Generative AI lab and sandboxes
- Enterprise-level generative AI implementation
    Visit our site to learn how Generative AI can impact your digital transformation.
  
  LET’S CONNECT
  
    SIMON JAMES
    Group Vice President, Data Science & AI
    simon.james@publicissapient.com
  
  
  
    AJ DALAL
    Sr. Managing Director, Data & AI Strategy
    aj.dalal@publicissapient.com
  
  Why Publicis Sapient
  
    Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.
  
  
  
    Diagram: Clients | Ethics | Technology | Consumers
  
  
  
    Contact Information:
    SIMON JAMES
    Group Vice President, Data Science & AI
    simon.james@publicissapient.com
    
    AJ DALAL
    Sr. Managing Director, Data & AI Strategy
    aj.dalal@publicissapient.com
  
  
  
    Publicis Sapient and Generative AI logos