India’s financial services sector is experiencing a seismic shift, and at the heart of this transformation are Global Capability Centers (GCCs). Once viewed as cost-optimization outposts, GCCs in India have rapidly evolved into strategic engines of compliance, innovation, and operational resilience for banks, insurers, and fintechs. As digital disruption accelerates and regulatory demands intensify, the role of India-based GCCs has never been more critical. Publicis Sapient is leading this evolution, empowering financial services organizations to unlock new value through AI-driven innovation, robust cloud partnerships, and a proven SPEED framework.
India is home to over 1,700 GCCs, employing nearly two million professionals and contributing more than 1% to the nation’s GDP. In financial services, GCCs have moved far beyond back-office support. Today, they are integral to digital business transformation, driven by:
India’s deep talent pool, robust digital infrastructure, and culture of continuous improvement position its GCCs to address these challenges at scale.
Publicis Sapient partners with financial services organizations to transform their GCCs into innovation powerhouses. Our approach is anchored in three pillars:
AI is the cornerstone of next-generation GCCs. Through advanced analytics, generative AI, and automation, GCCs can:
Publicis Sapient’s AI Labs and partnerships with leading cloud providers enable rapid prototyping, large language model (LLM) development, and deployment of AI-powered solutions tailored to the unique needs of financial services.
Cloud adoption is essential for scalability, resilience, and regulatory compliance. Publicis Sapient’s alliances with Microsoft, AWS, and Google Cloud provide:
Joint ventures, such as PS Hummingbird with Tquila, deliver end-to-end generative AI and cloud solutions, empowering GCCs to modernize operations and unlock new revenue streams.
Our SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—ensures holistic transformation across the GCC lifecycle:
This integrated approach enables financial services GCCs to deliver measurable business value, from accelerating time-to-market to enhancing customer satisfaction and operational resilience.
A leading multinational bank partnered with Publicis Sapient to modernize its GCC operations using Microsoft Copilot and Azure-based AI solutions. The result: accelerated compliance reporting, reduced manual effort in risk management, and improved customer onboarding experiences.
Insurers are leveraging AI-driven analytics and cloud-native platforms to automate claims processing, enhance fraud detection, and deliver personalized policy recommendations. GCCs play a central role in integrating these capabilities, ensuring regulatory compliance and operational resilience.
Fintech GCCs are at the cutting edge of product innovation, using AI to power real-time credit scoring, personalized investment advice, and seamless digital onboarding. Publicis Sapient’s SPEED framework enables rapid prototyping and deployment, helping fintechs stay ahead of regulatory changes and market demands.
Operating in India’s complex regulatory landscape, financial services GCCs must address:
Publicis Sapient’s deep expertise in compliance engineering, cloud security, and data governance ensures that GCCs can implement robust controls, automate regulatory reporting, and stay ahead of evolving local and global regulations.
The true value of financial services GCCs lies in their ability to drive continuous innovation and operational excellence. By sustaining digital momentum post-implementation—through Application and Infrastructure Management Services (AIMS) and ongoing partnership—GCCs can:
With over 30 years of digital transformation experience and a strong presence in India, Publicis Sapient is uniquely positioned to help financial services organizations realize the full potential of their GCCs. Our AI-led, cloud-powered, and SPEED-driven approach delivers measurable business impact, recognized by leading industry analysts and proven across global client engagements.
As India’s GCC ecosystem enters its next phase of growth, the opportunity for financial services organizations is clear: move beyond cost optimization to become true engines of innovation, compliance, and customer value. Connect with Publicis Sapient to discover how your GCC can lead the way in digital business transformation for financial services.