Sapient Offering Summary: Solving Digital Transformation Challenges

Transforming the “what” and the “how” of value creation, driven by a customer lens, is at the core of our approach. Our methodology is represented by three intersecting circles: CUSTOMER, TECHNOLOGY, and BUSINESS. The intersection of CUSTOMER and BUSINESS defines the “what,” while the intersection of TECHNOLOGY and BUSINESS defines the “how.”

For over 30 years, Publicis Sapient has helped clients leverage the power of experience through every evolution of digital and consumer transformation. We ask: What experience “first” can we create together next? Our rich history and legacy of driving breakthroughs in experience and design thinking can help your organization realize value.

Winning at experience requires a combination of integration capabilities and speed. We set the standard from the earliest days in the industry and continue to do so today, tomorrow, and beyond.

Set your experience strategy up for success with Publicis Sapient’s full suite of Experience Transformation solutions:

• Customer Journey Transformation: Reinvent your customer journey and elevate the experience for customers, prospects, employees, and partners.
• Product Design Services: Design and deliver products that create the utmost value for your customers and deliver on brand promises.
• Salesforce Experience Design: Connect the experiential and operational requirements essential to successfully implement your digital business transformation and maximize investment.
• Connected Retail Store Experience: Drive real change in customer behavior by activating cohesive, frictionless customer experiences across your brand’s digital and physical channels.
• Design Systems: Construct a central source of truth for your brand’s digital language to accelerate your product ecosystem.

The imperative for change:

• Degraded platform delivered slow and poor site experience
• Inability to quickly develop new digital solutions to react to new business scenarios
• Volatile social and political times

The transformative solution:

• Enterprise-grade CMS Sitecore 9 with ownable and consistent experiences at all levels
• Flexible and modular solution that quickly and easily adapts to business scenarios
• Ability to meet current and future audience needs
• Integration with wider sales and marketing architecture

The business impact:

• 27 websites for 27 countries launched on time—in under one year
• Front-end design flexibility for each country to tailor their site to specific regulatory and business scenarios
• Future investment availability for new features and enhancements, rather than reducing technical debt

The imperative for change:

• Increasing percentage of travelers seeking short-term private space rentals over hotels
• Growing competition from online travel agencies and disruptors

The transformative solution:

• Online marketplace using machine learning to make personalized suggestions and loyalty offers
• Platform supports inventory management, reservation processing, payment card, points redemption, reporting, and financial reconciliation

The business impact:

• In just six months, turned minimum viable product (MVP) to a full-scale platform
• In the following year, rapidly added new features, integrated the platform with more than 20 partners, and added thousands of listings

By the numbers:

• 100,000+ properties curated across the U.S., Europe, and Asia
• 100% increase in bookings year over year
• 2 features released every week

The imperative for change:

• 100-year-old firm challenged to find voice in digital age
• Needed to tie premium product and timeless brand value with digital language
• Needed to create connected experiences with one clear voice

The transformative solution:

• Fresh, global digital flagship store
• Implemented digital purchasing strategy driven by storytelling, immersing customers in curated content with a human touch to foster new connection with the brand
• Integrated a micro-services-based framework, e-commerce solutions, and a headless content management system (CMS)

The business impact:

• Connected the dots between flagship stores and digital storefronts
• 23% increase in conversions
• 27% increase in revenue

For more information, visit publicissapient.com/solutions/customer-experience-transformation.

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain a competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit www.publicissapient.com.

Relevant Links

• Publicis Sapient's Experience Transformation Solutions: Driving Digital Business Success
• The Power of Design Systems: Accelerating Brand Consistency and Innovation at Scale
• Sistemas de Diseño Digital: El Motor Silencioso de la Transformación Empresarial en América Latina (LATAM)
• Systèmes de Design Numérique : Accélérer l’Innovation et la Cohérence des Marques en Europe (Europe)
• Accélérer la transformation digitale en Europe : L’expérience client au cœur de la réussite (Europe)
• Transformación Digital de la Experiencia: Impulsando el Valor Empresarial en América Latina (LATAM)
• Industry Deep Dive: Digital Experience Transformation in Financial Services
• Transformación Digital en América Latina: El Poder de los Sistemas de Diseño para la Escalabilidad y la Consistencia de Marca (LATAM)