Accelerating Digital Business Transformation in Europe Through Strategic Partnerships
Navigating the European Digital Landscape
Europe’s digital economy is evolving at an unprecedented pace, driven by shifting customer expectations, regulatory complexity, and the imperative for sustainable growth. For European organizations, digital business transformation is not just about adopting new technologies—it’s about fundamentally reimagining how they operate, serve customers, and create value. At Publicis Sapient, we recognize that the path to successful transformation is paved by continuous innovation and, crucially, by strategic partnerships with technology leaders.
The Power of Partnership: A Tailored Approach
Publicis Sapient’s approach to digital business transformation is rooted in a deep understanding of both our clients and their customers. We know that European organizations face unique challenges, from navigating GDPR and local data sovereignty requirements to meeting the diverse needs of customers across multiple markets. Our alliances with leading technology partners—such as Google, Microsoft, and Adobe—enable us to deliver tailored solutions that address these region-specific demands while unlocking new opportunities for growth.
Google: Data-Driven Innovation at Scale
Our partnership with Google empowers European businesses to harness the full potential of cloud and data platforms. By combining Google’s innovative technology with our strategic and technical expertise, we help clients break down data silos, gain real-time customer insights, and deliver personalized experiences at scale. For example, retailers can now engage customers one-on-one, while supply chains are monitored and adjusted automatically, increasing agility and resilience in the face of market disruptions.
Microsoft: Cloud-Powered Customer and Employee Experiences
With Microsoft, we help organizations move beyond cloud migration to put the cloud to work—driving customer-first innovation and operational excellence. Leveraging Microsoft’s Dynamics, Azure, and Productivity Suite, we enable businesses to modernize supply chains, personalize travel experiences, and reimagine e-commerce. This partnership is particularly valuable for European companies seeking to comply with local regulations while accelerating digital innovation across borders.
Adobe: Transforming Customer Journeys
Our collaboration with Adobe is focused on closing the gap between complex business realities and rising customer expectations. Together, we deliver always-on, real-time customer experiences that build loyalty and trust. By integrating Adobe’s world-class experience platform with our deep industry expertise, we help clients transform data into strategic business insights and create complete customer journeys—no matter the industry or complexity of the business.
Addressing Region-Specific Challenges
European organizations operate in a landscape defined by regulatory rigor, cultural diversity, and rapidly changing consumer behaviors. Publicis Sapient’s regional expertise ensures that transformation strategies are not only innovative but also compliant and locally relevant. We help clients navigate:
- GDPR and Data Privacy: Ensuring all digital solutions meet stringent European data protection standards.
- Sustainability and ESG Goals: Integrating sustainable practices into digital strategies to meet both regulatory and consumer expectations.
- Multi-Market Complexity: Designing solutions that scale across countries while respecting local languages, currencies, and customer preferences.
Success Stories: Impact Across Europe
Our work with leading European organizations demonstrates the tangible impact of our partnership-driven approach:
- Leading European Bank: By transforming over 17 customer journeys across digital, branch, and contact center touchpoints, we helped a market leader achieve ~$340M in efficiency savings and ~$575M in revenue uplift, with a 67% faster time from idea to implementation.
- U.K. Financial Services Provider: We partnered to transform 10 key customer journeys, organizing cross-functional teams and embracing service design at scale. The result: a 33% decrease in time to open a savings account, a 40% increase in credit acceptance, and an 80% reduction in time from idea to live.
- Audi City London: By creating a virtual car-buying experience, we enabled a 70% rise in unit sales and a 30% higher margin per unit, with 65% of buyers purchasing without a test drive—demonstrating the power of digital to reshape traditional industries.
- Global Quick-Serve Restaurant Leader: Our redesign of the drive-thru experience, integrating digital and physical touchpoints, led to $6 billion in digital sales across top European markets and the launch of a national loyalty program.
Why Publicis Sapient?
With over 30 years of digital transformation experience and a presence in more than 50 offices worldwide, Publicis Sapient is uniquely positioned to help European organizations thrive in a digital-first world. Our SPEED framework—Strategy, Product, Experience, Engineering, and Data—ensures that every transformation is holistic, agile, and aligned to both business and regulatory requirements.
By leveraging strategic alliances with technology leaders and our deep regional expertise, we help clients not just adapt to change, but lead it—unlocking new sources of value, building future-ready business models, and creating experiences that customers truly value.
Ready to accelerate your digital transformation journey in Europe? Connect with Publicis Sapient to discover how our partnership-driven approach can help your organization stay ahead in a rapidly evolving digital landscape.