PUBLISHED DATE: 2023-11-02 22:58:46

Competitive Marketplace Strategy for Modern Telco Brands

Publicis Sapient Telecommunications, Media & Technology Brand Ecosystems

While traditional business and sales models have revolved around products, services and solutions, digital ecosystems and marketplaces put today’s consumer at the center of brand strategy. From product-first to people-first, a marketplace approach can help organizations shift their mindset to amplify brand relevance, customer loyalty and profit. From selecting the right marketplace model for your brand to understanding how marketplaces reduce competitor friction and more, explore insight-led perspectives on how these innovative frameworks create meaningful, scalable brand experiences.

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Welcome to Marketplaces: The Next Evolution in E-Commerce

Consider three pathways to creating new, low-risk D2C revenue streams with nominal upfront investments.
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Marketplaces: Where Competitors Become Commerce Comrades

Learn how our marketplace solution generates growth and increases customers, sellers, orders and distribution.
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Adobe is the leader in digital experience technology. Adobe helps Publicis Sapient power transformations through its Adobe Experience Cloud and Adobe Experience Platform. We’ve been the organization’s Partner of the Year seven times—more than any other partner.
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Amazon Web Services’ industry-leading cloud solutions enable Publicis Sapient to generate real business value for our clients. Over the last ten years we’ve helped businesses rise to the challenge of greater demands from their customers.
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We’re a Platinum Partner of the world’s leading CRM platform provider. During our decade-long partnership, we have become Salesforce’s strategic advisers driving innovation and customer-centricity, backed by the power of the organization’s suite of platforms.
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Premier Partner Microsoft
The Azure cloud solution was at the foundation of Publicis Sapient’s work on AGTB — the world’s first fully digital trade finance bank. With Microsoft’s help, we took AGTB from concept to live in a matter of months.
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A global community of certified digital innovation advocates, the MACH alliance sets, communicates and enforces high standards for building future-proof solutions. As a member, we help guide and partake in cross-industry conversations as we pursue next-level digital excellence through customer-centric experience design.
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Raj Shah
Telecommunications, Media & Technology Lead, North America
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