PUBLISHED DATE: 2025-03-24 19:43:23

Retail Media Networks | Publicis Sapient

Monetize your data and uncover new high-margin revenue streams

The demise of third-party cookies has seen the rise of a powerful tool to reach retailers' target audience: Retail Media Networks (RMNs). With a goldmine of shopper data, RMNs offer brands hyper-targeted advertising opportunities aimed at a captive, high-intent audience who is actively engaged in your digital ecosystem. RMNs also craft personalized, intelligent and irresistibly relevant shopping experiences that transcend the transactional—delivering unparalleled brand loyalty and advocacy. Time to go beyond mitigating losses from shrinking e-commerce margins, and seize control of your data, your customers and your future.
Learn how Publicis Sapient architects Retail Media Networks from the ground up, weaving together data strategy, cutting-edge technology and deep retail experience to craft a platform as unique as your brand.

Solution

Retail Media Networks Accelerator

Accelerate time-to-value and reduce risk with Publicis Sapient's Retail Media Networks Accelerator. Powered by Google Cloud, our pre-built solution helps you quickly launch and scale your media network for maximum impact.
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Video

Retail Media Networks, Explained
How can retailers generate both revenue and delight by monetizing data through a retail media network? Click play to learn how your customers and business both benefit.
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RMN Solution

Our proven test-and-learn approach captures goals, defines a business case and delivers a bespoke long-term strategy and platform that is unique to your business, your partners and your customers.
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