The energy sector is at a pivotal moment. As digitalization, sustainability, and consumer empowerment reshape the industry, energy providers are seeking new ways to create value, drive efficiency, and build trust. The principles behind the Open Futures databloom and immersive live-data experiences—originally showcased in financial services—offer a compelling blueprint for transformation in energy. By embracing open data, customer-centric strategies, and advanced visualization, energy companies can unlock innovative business models and deliver experiences that resonate with today’s empowered consumers.
The Open Futures databloom, an immersive live-data installation developed by Publicis Sapient, demonstrated how data, when organized around individuals, can become a source of beauty, insight, and value. In the installation, participants contributed their own data, which was visualized in a dynamic, evolving space. As more data was added, the experience illustrated both the complexity of raw data and the transformative potential when it is structured around people’s needs.
This concept is highly relevant to the energy sector. Energy providers collect vast amounts of data—from smart meters, distributed energy resources, and customer interactions. Yet, much of this data remains siloed or underutilized. By adopting open data principles, energy companies can enable secure, customer-permissioned data exchange, fostering collaboration across the ecosystem and empowering consumers to take control of their energy future.
Modern consumers expect personalized, seamless digital experiences across all aspects of their lives—including energy. Publicis Sapient’s research shows that engaging, personalized experiences are critical to customer satisfaction and loyalty. In energy, this means leveraging customer data to deliver tailored insights, recommendations, and services:
Immersive data visualization, as exemplified by the Open Futures databloom, transforms complex datasets into intuitive, engaging experiences. In the energy sector, advanced visualization tools can:
The move toward open data in energy is supported by evolving regulatory frameworks that prioritize transparency, interoperability, and consumer rights. Just as open banking regulations compelled financial institutions to share data securely with third parties, energy regulators are increasingly mandating data portability and open access. This shift is designed to:
Publicis Sapient’s experience in building regulatory-compliant data platforms—such as its work with European DataWarehouse to support transparency in financial markets—demonstrates the importance of robust, secure, and user-friendly data infrastructure in meeting these regulatory demands.
Publicis Sapient has a proven track record of enabling data-driven transformation across industries, including energy. By combining deep industry knowledge with expertise in technology, data science, and experience design, Publicis Sapient helps energy clients:
The journey from data chaos to customer-centric value is both a challenge and an opportunity for the energy sector. By embracing open data, immersive experiences, and advanced analytics, energy providers can move beyond traditional product-centric models to become trusted partners in their customers’ lives. The result is a more resilient, innovative, and sustainable energy ecosystem—one where data is not just a byproduct, but a catalyst for new value and deeper relationships.
Publicis Sapient stands ready to guide energy organizations through this transformation, helping them harness the full potential of open data and live-data experiences to shape the future of energy for all.