India’s ascent as the global capital for Global Capability Centers (GCCs) is well documented, with over 1,700 centers already established and projections to double by 2030. Traditionally, the spotlight has shone on major metros like Bengaluru, Gurugram, and Mumbai. However, a new chapter is unfolding in India’s digital business transformation story—one where emerging technology hubs such as Coimbatore, Madurai, Pune, and Hyderabad are taking center stage. These cities are not only expanding the geographic footprint of GCCs but are also redefining what’s possible in terms of talent, innovation, and strategic value creation.
The evolution of GCCs from cost-saving back offices to engines of innovation and growth is accelerating. As global enterprises recalibrate for speed, resilience, and agility, the need to tap into diverse talent pools and foster distributed delivery models has never been greater. Coimbatore, Madurai, Pune, and Hyderabad offer a compelling mix of:
This regional expansion is not just about scale—it’s about unlocking new sources of value, accelerating innovation, and building future-ready organizations.
Publicis Sapient has long championed a flexible, distributed approach to talent and delivery. By expanding hiring and operations into Coimbatore, Madurai, Pune, and Hyderabad, the company is investing in the next generation of digital leaders and innovators. This approach ensures that clients benefit from world-class engineering, data, and digital expertise—wherever talent resides.
The company’s commitment to these regions is rooted in its belief that impact can be created from anywhere. With remote and hybrid work models now mainstream, Publicis Sapient’s distributed delivery model enables seamless collaboration across geographies, making GCCs in emerging cities true extensions of global enterprises.
Publicis Sapient’s approach to GCC transformation is anchored in its Establish–Scale–Acquire model:
This model is underpinned by Publicis Sapient’s SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—ensuring holistic support at every stage of the GCC lifecycle.
The integration of advanced AI, data, and cloud capabilities is at the heart of GCC evolution in these emerging hubs. Publicis Sapient’s partnerships with leading technology providers, including Amazon Web Services, Google Cloud, and Microsoft, bring cutting-edge generative AI, machine learning, and cloud engineering solutions to clients in Coimbatore, Madurai, Pune, and Hyderabad. These capabilities enable:
The company’s AI Labs and proprietary platforms, such as Bodhi and Sapient Slingshot, further empower regional GCCs to lead in intelligent automation and digital transformation.
Publicis Sapient’s regional GCCs have delivered tangible results for clients across sectors:
These outcomes underscore the strategic value that regional GCCs can deliver when empowered by the right talent, technology, and transformation mindset.
As the expectations for GCCs continue to rise, Publicis Sapient ensures that centers in Coimbatore, Madurai, Pune, and Hyderabad are built for the future. The company’s agile, data-driven approach, combined with a strong focus on compliance and security, enables clients to confidently scale operations and unlock new sources of value.
India’s emerging tech hubs are poised to play a defining role in the next wave of digital business transformation. By investing in these regions, Publicis Sapient is not only expanding access to world-class talent but also helping enterprises realize the full potential of distributed, innovation-driven GCCs. For organizations seeking to build, scale, or reinvent their GCCs beyond the traditional metros, the opportunity is clear: the future of digital transformation is being shaped in Coimbatore, Madurai, Pune, and Hyderabad—and Publicis Sapient is ready to lead the way.
Ready to unlock the next level of value from your GCC? Connect with Publicis Sapient to learn how our regional expertise and digital business transformation capabilities can help you thrive in the new era of distributed innovation.