The electric vehicle (EV) revolution is reshaping not only how we drive, but also how we power, manage, and experience mobility. At the heart of this transformation lies connected vehicle data—a resource that is rapidly becoming the linchpin of the digital EV ecosystem. As EVs become more sophisticated, the data they generate is enabling utilities, original equipment manufacturers (OEMs), charging networks, and technology partners to collaborate in unprecedented ways, unlocking new business models, optimizing infrastructure, and delivering personalized energy services. Yet, this data-driven future also brings challenges around privacy, interoperability, and customer experience that must be addressed to realize its full potential.
Modern EVs are equipped with advanced telematics, sensors, and software that continuously collect data on battery health, charging patterns, driving behavior, location, and more. This real-time information is foundational to the shift from traditional vehicle ownership to a broader mobility and energy ecosystem, where vehicles serve as platforms for digital services and tailored experiences. For utilities and OEMs, the ability to harness and share this data is opening up a wealth of opportunities:
Real-time data on battery state-of-charge, location, and driver intent enables utilities and charging network operators to predict demand, optimize charger placement, and reduce grid congestion. By analyzing aggregated vehicle data, stakeholders can identify charging hotspots, forecast peak usage times, and plan infrastructure investments more effectively. This data-driven approach ensures that charging infrastructure grows in lockstep with actual usage, improving reliability and customer satisfaction.
Connected vehicle data allows for the implementation of dynamic pricing models, where electricity rates for charging can fluctuate based on grid demand, time of day, or renewable energy availability. This not only incentivizes off-peak charging but also supports grid stability and the integration of renewable energy sources. Utilities and OEMs can collaborate to offer bundled energy and mobility services, providing EV drivers with cost savings and a seamless charging experience.
The emergence of peer-to-peer (P2P) charging platforms—where private individuals offer access to their home chargers—addresses gaps in public infrastructure, especially in remote or underserved areas. By leveraging connected vehicle data, these networks can match drivers with available chargers, facilitate payments, and ensure a reliable, user-friendly experience. Such models are already being piloted in regions where traditional charging networks are sparse, expanding access and accelerating EV adoption.
OEMs are using connected data to deliver tailored services that enhance convenience, safety, and satisfaction. Examples include proactive maintenance alerts based on battery diagnostics, route planning that incorporates real-time charging station availability, and over-the-air (OTA) software updates that unlock new features or improve battery performance. These capabilities not only differentiate brands but also foster long-term loyalty and engagement.
The complexity of the EV ecosystem demands close collaboration between OEMs, utilities, charging network operators, and technology providers. Strategic partnerships are emerging as a key enabler of innovation:
As the value of connected vehicle data grows, so too do concerns around privacy, security, and interoperability. EVs generate vast amounts of sensitive information, making robust data governance essential:
Ultimately, the promise of connected vehicle data in the EV ecosystem lies in its ability to deliver tangible value to drivers and the broader energy system. By leveraging data, OEMs and utilities can:
The next decade will be pivotal for OEMs, utilities, and their partners as they navigate the transition from product-centric to data-driven, service-oriented business models. Those who act boldly—investing in digital platforms, forging strategic partnerships, and prioritizing data governance—will shape the future of mobility and energy. Connected vehicle data is not just a technological asset; it is the foundation for a new era of automotive and energy value creation. By embracing ecosystem thinking and putting the customer at the center, OEMs and utilities can unlock new revenue streams, enhance sustainability, and deliver the seamless, personalized experiences that today’s—and tomorrow’s—EV drivers expect.
At Publicis Sapient, we help organizations bridge the worlds of mobility and energy, designing and delivering the digital, data-driven solutions that power the future of the EV ecosystem. The time to act is now—those who move swiftly will define the next era of sustainable, connected mobility.