In today’s digital-first world, data is the lifeblood of business transformation. Yet, the true value of data is only realized when it is modernized, accessible, and tailored to the unique needs of each industry. At Publicis Sapient, we combine deep sector expertise with leading technology partnerships to deliver data modernization solutions that accelerate insights, unlock new revenue streams, and optimize operations—empowering organizations in financial services, retail, and energy to lead in their markets.
Every industry faces distinct challenges and opportunities. Financial institutions must navigate complex regulations and deliver real-time insights. Retailers are under pressure to monetize data and personalize experiences at scale. Energy companies need to optimize operations and enable new business models in a rapidly evolving landscape. A one-size-fits-all approach to data simply doesn’t work. That’s why Publicis Sapient’s data modernization strategies are designed with industry context at their core, ensuring that transformation delivers measurable business outcomes.
Financial institutions are awash in data, but legacy systems and siloed architectures often hinder their ability to act on it. Publicis Sapient partners with leading banks and financial organizations to modernize data platforms, integrate cloud solutions, and enable advanced analytics. For example, we helped a major UK-based retail bank accelerate time to insights for its data scientists by implementing a modern, cloud-native data architecture. This transformation empowered the bank to launch new products faster, respond to market changes with agility, and enhance customer engagement—all while maintaining compliance and security.
Our collaboration with technology leaders like Microsoft and Snowflake further amplifies this impact. By leveraging industry cloud solutions and scalable data platforms, we enable financial services clients to:
Case Study:
A large financial services organization needed to re-establish a source for its operational data, including security, position, and transactions. Publicis Sapient designed a flexible, cloud-based architecture using Snowflake, enabling the client to store data in a standard format, integrate with legacy applications, and generate over 20 feed files for downstream consumption. The result: significant cost avoidance, improved scalability, and readiness for future data analysis needs.
Retailers are uniquely positioned to turn data into a strategic asset. With the right modernization approach, they can unlock new revenue streams, personalize customer experiences, and drive operational efficiency. Publicis Sapient’s work with a major grocery chain is a prime example: by building a Retail Media Network powered by Google Cloud, we enabled the client to monetize its data, generating $100 million in new revenue opportunities. For a global sports retailer, our implementation of a cloud-based commerce platform streamlined operations and elevated the customer experience.
Our partnerships with Google, Adobe, and Salesforce allow us to deliver:
Case Study:
A global quick service restaurant (QSR) chain collaborated with Publicis Sapient to develop a Google Cloud-based analytics platform. By integrating data from POS, mobile, loyalty, and delivery, and applying machine learning algorithms, the QSR achieved a 5x increase in testing velocity, a 75% reduction in reporting time, and up to $35 million in projected incremental revenue from targeted loyalty campaigns. This data-driven approach enabled hyper-targeted marketing, real-time personalization, and operational efficiency across markets.
The energy sector is undergoing profound transformation, driven by the need for operational efficiency, sustainability, and new digital business models. Publicis Sapient’s industry cloud and data modernization solutions help energy companies break down data silos, deploy AI-driven analytics, and optimize asset performance. For a global energy provider, we integrated Salesforce with AWS and other platforms to streamline sales operations, improve customer engagement, and deliver measurable ROI through smarter, faster product sales.
Our expertise in energy trading and risk management (ETRM), combined with partnerships with AWS and Microsoft, enables:
Publicis Sapient’s approach is rooted in collaboration—with our clients and with the world’s leading technology providers. Our alliances with AWS, Microsoft, Google, Salesforce, Adobe, and Snowflake ensure that our clients benefit from the latest advancements in cloud, AI, and data management. We don’t just implement technology; we co-create solutions that are tailored to each industry’s needs, from ideation to implementation and ongoing evolution.
Our unique value lies in our ability to connect ecosystems—fusing strategy, consulting, experience, engineering, and data & AI with the best technology platforms. We deliver:
Ready to unlock the full value of your data? Connect with Publicis Sapient’s experts to discover how industry-specific data modernization can accelerate your digital transformation and position your organization for sustained growth.