The energy and commodities sector stands at a pivotal crossroads. Facing complex supply chains, evolving regulatory requirements, and the imperative for real-time data integration, organizations in this space must modernize to remain competitive. At Publicis Sapient, we partner with energy and commodities companies to transform their digital ecosystems, streamline sales operations, and elevate both customer and employee experiences. Our approach is rooted in deep industry expertise, strategic technology partnerships, and a relentless focus on measurable business outcomes.
Energy and commodities companies often possess strong brands, transformative products, and loyal customer bases. Yet, legacy systems and manual processes can hinder their ability to deliver seamless, real-time experiences. For example, sales and order fulfillment processes that rely on offline tools like spreadsheets can create inefficiencies, limit visibility into supply and demand, and slow down response times. In today’s fast-paced market, these challenges can erode competitive advantage and customer loyalty.
Consider the journey of a global provider of value-added services in agriculture, energy, and chemicals. This organization recognized the need to quickly launch new online experiences and provide customers with real-time access to information and services. Their existing customer service portal required an upgrade to connect critical data sources, while internal sales processes needed modernization to eliminate redundancy and improve efficiency.
Publicis Sapient partnered with this provider to deliver a comprehensive digital transformation. We implemented Salesforce Experience, Sales, and Custom Cloud solutions, integrating them with AWS, EBS, and other third-party systems. This integration enabled real-time data insights, streamlined sales operations, and empowered sales representatives with a mobile application for efficient route planning and customer management. Communication channels for service representatives and customers were consolidated, resulting in faster response rates and improved service delivery.
The impact was significant: sales teams could proactively manage relationships, forecast demand, and increase revenue using improved tools. The upgraded systems attracted new customers and delivered a measurable return on investment by enabling smarter, faster, and more efficient product sales. Ultimately, the client maintained its leadership position while creating more value for both employees and customers.
Digital transformation in the energy and commodities sector is not just about technology—it’s about connecting ecosystems. Publicis Sapient’s strategic alliances with leading technology providers such as Salesforce and AWS are foundational to our approach. By integrating Salesforce’s customer engagement and sales platforms with AWS’s scalable cloud infrastructure, we help clients automate workflows, gain real-time insights, and deliver personalized experiences at scale.
Our proprietary agentic AI ecosystem, Bodhi, built on AWS, further enables enterprises to automate decision-making and unlock new levels of operational efficiency. These connected platforms empower organizations to:
At the heart of every transformation journey is our SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI. Each capability is powerful on its own, but when fused together and amplified by our technology partnerships, they become the engine for rapid, responsible, and sustainable change. For energy and commodities clients, this means:
Our collaborative, agile approach ensures that every initiative is grounded in measurable business outcomes. For the global provider in agriculture, energy, and chemicals, the transformation led to:
With over 30 years of experience in digital business transformation, Publicis Sapient brings a unique blend of industry expertise, technology leadership, and a people-first mindset. We don’t just implement solutions—we co-create them with our clients, ensuring every transformation is tailored to the unique challenges and opportunities of the energy and commodities sector.
Ready to modernize your digital ecosystem and unlock new value? Connect with Publicis Sapient’s experts to discover how we can help you achieve your boldest digital ambitions—together.