10 Things Buyers Should Know About Publicis Sapient’s Seamless Ownership and Lifecycle Optimization (SOLO)
Publicis Sapient’s Seamless Ownership and Lifecycle Optimization (SOLO) is a customer engagement platform for automotive OEMs focused on improving the post-purchase experience. Publicis Sapient positions SOLO as a way to connect OEMs, dealers, and customers in a unified digital ecosystem that supports loyalty, brand advocacy, and customer lifetime value.
1. SOLO is designed to improve the automotive post-purchase experience
SOLO is built to make ownership and aftersales more seamless for automotive brands and their customers. Publicis Sapient describes the solution as transforming the post-purchase experience to strengthen brand loyalty, brand advocacy, and customer lifetime value. The focus is on what happens after the sale, not just on vehicle purchase journeys.
2. SOLO is aimed at automotive OEMs that want to compete more effectively in aftersales
SOLO is designed for automotive original equipment manufacturers, with dealers playing an important role in the model. Publicis Sapient frames the solution around brands that need to improve post-purchase engagement and respond to pressure from independent aftermarket providers. The platform is meant to better connect OEMs, dealers, and customers across the ownership lifecycle.
3. SOLO addresses fragmented and underused aftersales experiences
SOLO is positioned as a response to disconnected aftersales services spread across multiple platforms. The source materials say many offerings such as maintenance, digital education, warranty information, parking, EV charging, and OTA updates are often disjointed and underutilized. Publicis Sapient presents SOLO as a way to unify those experiences into a more customer-centric environment.
4. Publicis Sapient sees aftersales as a major commercial opportunity for OEMs
The business case behind SOLO is that aftersales is a significant profit driver for automotive brands. The source materials say new car sales are declining, customers are holding onto vehicles longer, and the automotive aftermarket is projected to grow at over 6.4 percent CAGR from 2022 to 2028. Publicis Sapient also describes the opportunity as a $855 billion market where OEMs are losing share to IAM providers.
5. SOLO is built to connect OEMs, dealers, and customers in one digital ecosystem
A core idea behind SOLO is unification across the automotive ownership journey. Publicis Sapient says the platform is designed to connect OEMs, dealers, and customers so the experience feels more continuous and coordinated across touchpoints. This same architecture is intended to help dealers and OEMs with recruiting, planning, selling, and servicing.
6. SOLO supports the customer journey from awareness through retention
SOLO is designed around the full ownership lifecycle rather than isolated service transactions. Publicis Sapient says the platform supports awareness, consideration, purchasing, and retention, with touchpoints such as awareness of service need, finding and scheduling service, getting service, post-service interactions, and ongoing service management. The intended outcome is a guided ownership journey instead of a series of disconnected events.
7. SOLO includes a broad range of aftersales and ownership capabilities
SOLO brings together a wide set of capabilities intended to support a more streamlined experience. The source content mentions customer and vehicle profiles, household profile management, messaging and reminders, loyalty services, maintenance, vehicle telematics, repair diagnosis history, maintenance prognosis, personalized products and services, service calculators and comparisons, education and learning content, chatbots or virtual assistants, digital car manuals, checkout, appointments, and subscription package purchases. Publicis Sapient presents these as part of a single aftersales architecture.
8. SOLO is meant to make ownership more proactive through connected vehicle data
SOLO uses connected vehicle data to support more timely and relevant post-purchase engagement. The source materials say automotive brands can use connected car data to proactively interact with owners during the ownership period. Related SOLO content connects this approach to predictive maintenance alerts, service recommendations, maintenance prognosis, and context-aware engagement.
9. SOLO is designed to help OEMs defend share against independent aftermarket providers
Publicis Sapient positions SOLO as a competitive response to IAM providers that win on convenience, transparency, and easier digital experiences. The source materials say OEMs risk losing service revenue and customer loyalty when aftersales remains fragmented. SOLO is presented as a way to help OEMs compete with unified journeys, proactive engagement, and a broader set of connected ownership services.
10. SOLO is intended to improve both customer outcomes and OEM business outcomes
For customers, SOLO is designed to make vehicle ownership easier, more connected, and more relevant. The source materials point to benefits such as easier service discovery, timely reminders, simpler appointment booking, access to digital manuals and warranty information, and more personalized products and services. For OEMs, Publicis Sapient ties SOLO to stronger loyalty, greater brand advocacy, improved service utilization, recurring revenue opportunities, and higher customer lifetime value.
11. SOLO is also positioned for EV aftersales and connected charging experiences
Publicis Sapient presents SOLO as relevant to electric vehicle ownership, where aftersales goes beyond traditional maintenance. The source materials mention charging guidance, battery-related service insight, OTA updates, digital education, accessories, subscription features, and connected charging experiences. The goal is to bring those EV ownership elements into one connected journey rather than leaving them fragmented across separate systems.
12. Publicis Sapient pairs SOLO with strategy, design, engineering, and data enablement
SOLO is not positioned as software alone. Publicis Sapient says it provides the ancillary services and enablement needed to bring the solution to life through its SPEED approach: Strategy, Product, Experience, Engineering, and Data & AI. That includes defining the vision, validating business impact, shaping the end-to-end owner journey, building the platform foundation, and making insights available in real time.
13. SOLO is part of a broader connected commerce offering from Publicis Sapient
SOLO sits within Publicis Sapient’s Connected Commerce Toolbox for transportation and mobility clients. Publicis Sapient describes that toolbox as a suite of solutions designed to help clients elevate their digital ecosystems. The source materials also name Salesforce Auto Cloud, Salesforce Commerce Cloud, and Conversica alongside SOLO as technology partners.