VIDEO TRANSCRIPT:

Publisys Sapien's Retail Media Network Accelerator enables clients to unlock high-margin revenue streams with potential incremental media revenue of $80 to $130 million for a typical enterprise with $5 billion in annual revenue. Our retail media network accelerator brings together the unique offerings of Publicis Sapien, its parent company, Publicis Group, and Google Cloud to enable power of one. Publicis Group's blend of systems integrator and media agency capabilities across Google Cloud and Google Marketing Platform. Several independent software vendors' products that run on Google Cloud, such as LiveRamp, could also be integrated into the retail media network accelerator offering. Our Accelerator is a differentiated high-value solution that accelerates time to value for clients. It provides the foundation for a retail media network, allowing retailers to monetize consumer and product data by establishing an advertising platform on their digital and physical properties, covering on-site and off-site social platforms. This accelerator will help enterprises make their retail media network platform available with powerful measurements, insights and self-service capabilities, as well as provide media planning activation and automation for both direct advertising and media network based advertising. The solution provides a omni-channel web applications and dashboards to measure performance across campaigns, audiences, budgets, and pacing. Generative AI-enabled audience explorer Post campaign wrap-up reports Robust blueprint to scale a retail media network The Retail Media Networks Accelerator also provides long-term opportunities for expansion beyond retail into other industry networks such as travel, hospitality, automotive and quick-service restaurants. Visit our website to connect with our team and learn more about how to get started.

Relevant Links

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• FAQ (FAQ)
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