SPEAKER: Quick service restaurants are investing in drive-thru, delivery, and curbside pickup to court loyal customers who increasingly prefer these options over dining in. But this also presents a big problem. The race is on to provide the most seamless experience and some brands are struggling to keep up with these new customer expectations. How can QSRs grow customer loyalty in this competitive environment? 36% of customers said they would be willing to spend more on their food orders if it meant earning rewards. The proof is in the pudding. Digital loyalty program members spend 67% more on average than new customers, and every brand wants a spoonful. However, points likely aren't enough. Brands must develop loyalty programs that offer their customers convenience, personalization, and recognition. Brands must build a 360-degree view of their customers using customer data platforms. A loyalty program is not an isolated marketing strategy. It should be the foundation for all brand communications to keep that relationship exciting. By meeting customers where they are, with the right engagement, at the right time, brands can turn loyalty customers into loyal customers.