Generative AI and Cloud: Transforming Personalization and Operations in Modern Retail

In today’s retail landscape, the convergence of generative AI and cloud technology is not just a trend—it’s a fundamental shift redefining how retailers operate, engage customers, and drive growth. As consumer expectations for seamless, personalized experiences intensify and operational complexity grows, retailers must harness the power of advanced AI and robust cloud infrastructure to stay ahead. Publicis Sapient, in partnership with Amazon Web Services (AWS), is leading this next wave of retail innovation, delivering measurable business impact through AI-driven transformation.

Retailers face mounting pressure to adapt to rapidly shifting consumer behaviors, supply chain disruptions, and the relentless pace of digital innovation. Success now hinges on the ability to harness data, automate operations, and personalize every interaction—at scale. Generative AI, powered by AWS’s secure and scalable cloud infrastructure, is the catalyst enabling this transformation.

Publicis Sapient’s deep partnership with AWS, underscored by its AWS Generative AI Competency and Premier Tier Services Partner status, empowers retailers to:

• Unlock hyper-personalized shopping experiences
• Optimize pricing and inventory in real time
• Streamline supply chain operations
• Deliver seamless omnichannel engagement

Generative AI models, deployed on AWS, analyze vast datasets—from market trends to real-time sales and competitor activity—to recommend optimal pricing and inventory strategies. This enables retailers to respond instantly to market changes, maximize margins, and reduce stockouts or overstock situations. For example, a leading retailer leveraged AI-driven insights to automate pricing and inventory decisions, resulting in improved margins and reduced operational costs.

Today’s consumers expect tailored recommendations and offers across every touchpoint. Publicis Sapient’s AI-powered solutions, such as Bodhi—an enterprise-grade agentic AI ecosystem built on AWS—enable retailers to deliver individualized product suggestions, content, and promotions. This drives higher conversion rates, increases basket size, and fosters long-term loyalty. Retailers using these solutions have seen measurable improvements in campaign effectiveness and customer engagement.

Retailers can leverage generative AI to forecast demand, automate replenishment, and optimize logistics. By integrating data from across the value chain, AI-driven insights help reduce costs, improve fulfillment speed, and enhance resilience against disruptions. For instance, a global retailer implemented AI-powered supply chain solutions to streamline order management and fulfillment, achieving faster processing times and greater scalability during peak periods.

Modern retail is omnichannel by default. Publicis Sapient’s solutions unify data from online, in-store, and mobile channels, enabling retailers to orchestrate consistent, context-aware experiences. Tools like the Unified Audience Accelerator (PS360) for Salesforce Data Cloud and AWS Clean Rooms empower secure, privacy-first collaboration and audience insights, supporting targeted marketing and accurate attribution.

Publicis Sapient’s AWS-powered solutions are designed to accelerate innovation and deliver tangible business outcomes:

• Bodhi: An agentic AI ecosystem built for speed, scale, and security, Bodhi automates workflows, enhances decision-making, and delivers real-time insights across search, analytics, forecasting, personalization, and compliance.
• Unified Audience Accelerator (PS360): Enables retailers to securely combine first-, second-, and third-party data in AWS Clean Rooms, unlocking rich audience insights and new revenue opportunities while maintaining strict privacy compliance.

These solutions are complemented by a comprehensive suite of cloud infrastructure, data management, and composable commerce services, ensuring retailers can modernize legacy systems and future-proof their operations.

Publicis Sapient’s AWS-powered generative AI solutions have delivered significant results for retailers and consumer brands:

• Automated Content Generation: A global retailer used AskBodhi on AWS to automate the creation of localized marketing collateral, reducing content creation costs by up to 45% and accelerating time to market.
• Digital Showroom Innovation: For a major automotive retailer, a digital showroom built on AWS consolidated data from 190 markets, using AI-driven insights to increase test drives by over 900% and boost conversion rates.
• Unified Customer Insights: The Unified Audience Accelerator enables retailers to combine diverse data sources securely, unlocking actionable insights and new revenue streams.

Retailers choose Publicis Sapient for:

• Industry Leadership: Recognized as a Leader in retail professional services, with deep expertise in digital business transformation.
• Proven AWS Partnership: Multiple AWS competencies, including Generative AI, Data & Analytics, and Advertising & Marketing Technology, ensure technical excellence and innovation.
• SPEED Framework: Integrated capabilities across Strategy, Product, Experience, Engineering, and Data & AI deliver end-to-end transformation.
• Outcome-Driven Approach: Every engagement is focused on delivering measurable business value—whether it’s cost savings, revenue growth, or enhanced customer loyalty.

As the retail sector continues to evolve, the intersection of generative AI and cloud infrastructure will be the engine of sustained innovation. Publicis Sapient’s advanced AWS-powered solutions enable retailers to:

• Rapidly adapt to market changes
• Personalize every customer interaction
• Optimize operations from supply chain to storefront
• Unlock new business models and revenue streams

Retailers ready to lead in the digital future are partnering with Publicis Sapient to accelerate their transformation journeys. Discover how generative AI and cloud can help your business rise to the challenge—delivering the experiences, efficiency, and growth that define modern retail success.

Ready to accelerate your retail transformation? Connect with Publicis Sapient to explore how AWS-powered generative AI and cloud solutions can help you achieve your vision for the future of retail.

Relevant Links

• Publicis Sapient and Amazon Web Services | How a Large Clothing Retailer Made Digital a Priority
• Publicis Sapient and Amazon Web Services | How a Large Clothing Retailer Made Digital a Priority
• Composable Commerce in Action: How MACH Architecture is Revolutionizing Retail Platform Agility
• Transformación de la Ingeniería en Retail: Modernizando Plataformas y Experiencias para el Éxito Omnicanal en América Latina (LATAM)
• L’ingénierie de la transformation dans le retail européen : Moderniser pour l’agilité, l’omnicanalité et la croissance (Europe)