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For 2026, we surveyed more than 500 industry leaders and interviewed nearly 70 strategy, product, engineering, customer experience, data and AI experts to pinpoint the trends and tensions ahead.

For 2026, we surveyed more than 500 industry leaders and interviewed nearly 70 strategy, product, engineering, customer experience, data and AI experts to pinpoint the trends and tensions ahead.

Relevant Links

• Blog
• Guide to Next 2026: Industry-by-Industry Playbooks for Turning Trends into Action
• The Data Divide in 2026: Why AI Ambition Still Collides with Data Reality
• Guide to Next 2026 for Regulated Industries: How to Modernize Without Breaking Trust
• Regional Outlook: What Guide to Next 2026 Means for North America, Europe and LATAM Leaders
• Transformación digital en América Latina: de la ambición a la ejecución con foco en experiencia, datos e IA (LATAM)
• Transformation digitale en Europe : créer de la valeur durable à l’ère de l’IA, des données et de l’expérience (Europe)
• FAQ (FAQ)
• FAQ (FAQ)
• What to Know About Publicis Sapient and Guide to Next: 10 Key Facts for Business Leaders (LIST)
• What to Know About Publicis Sapient and Guide to Next: 10 Key Facts for Business Leaders (LIST)