The peer-to-peer (P2P) marketplace revolution is rapidly expanding beyond its fashion roots, unlocking new value pools in electronics, home goods, and B2B sectors. As consumers and businesses increasingly seek sustainable, cost-effective, and convenient ways to buy and sell, vertical-specific P2P marketplaces are emerging as powerful engines for circular commerce. Yet, each sector brings its own set of challenges—ranging from e-waste management in electronics to complex logistics in home goods and compliance in B2B. At Publicis Sapient, we help brands and businesses navigate these complexities with modular, open source marketplace platforms tailored to the unique needs of each vertical, driving sustainability, profitability, and customer loyalty.
While fashion and apparel have long dominated the headlines, the appetite for secondhand and circular commerce is surging across categories. In the U.S. alone, the resale market is projected to reach $70 billion by 2027, with Gen Z leading the charge for secondhand products. Electronics, home goods, and B2B marketplaces are now rapidly gaining traction as both consumers and enterprises seek value, sustainability, and convenience. However, a one-size-fits-all approach falls short—each vertical demands a marketplace solution that addresses its specific operational, regulatory, and customer experience requirements.
The electronics resale market faces acute challenges around device authenticity, secure data erasure, and e-waste management. Buyers need confidence that devices are genuine and data is wiped; sellers need efficient ways to verify and list products; and brands must address the environmental impact of electronics disposal. Publicis Sapient’s modular marketplace platform addresses these needs with:
Home goods—from furniture to appliances—present unique logistical challenges. Bulky items are costly to ship, condition verification is critical, and local pickup is often preferred. Our marketplace platform is designed to:
B2B marketplaces are the fastest-growing commerce model, but they demand robust features for trust, compliance, and integration with existing procurement and supply chain systems. Key requirements include:
Publicis Sapient’s expertise in B2B marketplace development spans strategy, engineering, and experience design. We help clients define the business case, design the optimal operating model, and deliver platforms that scale with their ambitions.
A vertical-specific approach to P2P marketplaces does more than solve operational challenges—it opens new revenue streams and deepens customer relationships. Our open source marketplace platform is built for flexibility and rapid customization:
Vertical-specific P2P marketplaces are not just about transactions—they are about building ecosystems that drive incremental value:
Our expertise spans strategy, engineering, and experience design across retail, consumer tech, home goods, and B2B sectors. We don’t just build marketplaces—we help you define the business case, design the optimal operating model, and deliver a platform that scales with your ambitions. Our open source P2P marketplace is available for your brand to customize and extend, ensuring you can move quickly to capture new opportunities in the circular economy.
Ready to go beyond fashion? Let’s build the next generation of vertical-specific P2P marketplaces—together.
Publicis Sapient: Driving the future of digital commerce, one vertical at a time.