In today’s rapidly evolving digital landscape, organizations face mounting pressure to deliver personalized, seamless customer experiences while navigating an increasingly complex web of privacy regulations and data compliance requirements. The demise of third-party cookies, the rise of data privacy laws, and the growing demand for first-party data have made it imperative for businesses to rethink their data strategies. Publicis Sapient’s CDP Virtual Lab is designed to meet this challenge head-on—empowering organizations to rapidly design, test, and implement customer data platforms (CDPs) in a secure, privacy-first environment.
The CDP Virtual Lab is a collaborative, workshop-based accelerator that guides organizations through the end-to-end process of CDP strategy, design, and implementation. Delivered as a series of interactive digital sessions, the Lab brings together cross-functional teams to align on business objectives, data requirements, and technology choices—all within a structured, outcome-focused framework.
Unlike traditional consulting engagements, the CDP Virtual Lab is not a theoretical exercise. It is a practical, hands-on experience that delivers tangible business outcomes. By the end of the Lab, participants emerge with:
The Lab’s digital workshop canvas provides structure and guidance, ensuring that every aspect of CDP planning is robust and comprehensive. Publicis Sapient partners with clients in real time, exploring customer identity questions, mapping data flows, and incorporating best-in-class personalization tactics. Together, teams identify key business priorities, set success metrics, and build a clear path forward.
Sessions are typically one to two hours each, focusing on specific topics such as data unification, privacy compliance, use case prioritization, and technology integration. The frequency and volume of sessions are tailored to each client’s urgency and capacity, making the Lab a flexible solution for organizations of all sizes and sectors.
A standout feature of the CDP Virtual Lab is the integration of Walled Garden Cleanroom technology. As data-access practices and regulations evolve, the Cleanroom ensures that clients have safe, reliable access to the data they need—without compromising privacy or security. This module plugs directly into the CDP, creating a secure environment for data collaboration, enrichment, and activation. Clients can confidently leverage their data assets, knowing that compliance and data integrity are built into the foundation of their platform.
Organizations that participate in the CDP Virtual Lab realize measurable benefits, including:
The CDP Virtual Lab has helped clients across industries—retail, restaurants, consumer goods, and more—unlock the full potential of their customer data:
A typical CDP Virtual Lab engagement includes:
“Publicis Sapient’s CDP Virtual Lab gave us a clear, actionable roadmap for our data strategy. We moved from siloed data and compliance concerns to a unified, privacy-first platform that’s already delivering measurable results.”
“The collaborative workshop format was a game-changer. We were able to align our teams, prioritize use cases, and accelerate our CDP journey—all in a secure, guided environment.”
The transition to a post-cookie world is both a challenge and an opportunity. With the right strategy and tools, organizations can turn regulatory shifts and technological disruption into a competitive advantage. Publicis Sapient’s CDP Virtual Lab is the catalyst for this change—helping businesses across sectors build robust, privacy-first data ecosystems that drive real business outcomes.
Start your first-party data journey today. The CDP Virtual Lab is your next step toward data independence, compliance, and sustainable growth.