In a world where digital interactions define brand loyalty and business growth, messaging platforms have emerged as the new frontier for customer engagement. Publicis Sapient, in partnership with Salesforce and Meta, is at the forefront of this transformation—pioneering conversational commerce experiences that deliver measurable business value across industries.
Today’s consumers expect brands to meet them where they are—on their preferred channels, at the moments that matter. Messaging apps like WhatsApp, with over 2 billion users and 100 billion daily messages, have become the dominant medium for personal and business communication. The open rate for WhatsApp messages (98%) far surpasses that of email or SMS, and 69% of consumers say they are more likely to buy from a brand that offers WhatsApp as a communication option. As messaging becomes the channel of choice, businesses must adapt to deliver seamless, personalized, and real-time experiences.
Publicis Sapient’s Conversational Experiences offering leverages the combined power of Salesforce and Meta to enable brands to engage customers through WhatsApp Business Messenger—integrated natively with Salesforce Service, Marketing, and Commerce Clouds. This integration is accelerated by Publicis Sapient’s WhatsApp Accelerator, a modular toolkit that enables rapid deployment of AI-powered conversational journeys at scale.
A leading global grocer partnered with Publicis Sapient to launch Marketing Cloud WhatsApp Business Messaging, turbocharging customer engagement and expanding their omnichannel marketing presence. By integrating WhatsApp with Salesforce, the grocer delivered real-time, personalized promotions and support, resulting in increased customer acquisition and loyalty.
A global QSR brand leveraged Salesforce Data Cloud and Marketing Cloud to create hyper-personalized campaigns and real-time engagement across digital and physical touchpoints. By integrating WhatsApp, the brand enabled seamless order updates, loyalty program interactions, and customer support, driving higher conversion rates and improved marketing ROI.
A leading financial institution used Salesforce Financial Services Cloud and Marketing Cloud Intelligence, integrated with WhatsApp, to deliver personalized customer experiences and efficient data activation. The result was centralized customer data management, enriched engagement, and a foundation for AI-driven growth.
Publicis Sapient’s WhatsApp Accelerator is a purpose-built, modular toolkit designed to power AI conversational messaging at scale. It integrates first-party data from Salesforce, removes silos, and feeds it to a large language model AI orchestrator. This enables:
The integration of WhatsApp with Salesforce is more than a technical connection—it’s a strategic enabler for future-proofing customer engagement. By unifying data across clouds and channels, brands can:
As messaging becomes the dominant channel for customer interaction, the opportunity to differentiate and drive growth has never been greater. Publicis Sapient, in partnership with Salesforce and Meta, empowers digital leaders to capitalize on conversational commerce—future-proofing engagement strategies and unlocking new channels for acquisition, retention, and sales.
Connect with our experts to discover how conversational commerce can transform your business and deliver the experiences your customers expect—today and tomorrow.