PUBLISHED DATE: 2025-08-14 12:44:09

Publicis Sapient | Google Cloud

What Does It Deliver?

The Solution Provides:

What functions does it cover?

ACTIVATION: Campaign integration, orchestration, and execution.
CUSTOMER 360 VIEW: Unified customer view and audience segmentation.
ANALYTICS: Return on ad spend, click-through rate (CTR), and other key performance indicators (KPIs).
IDENTITY RESOLUTION: Private client clean rooms and co-ops with deterministic and probabilistic matching, enabling commerce and retail media partnerships.
ENTERPRISE INTELLIGENCE: Integration with Google Marketing Platform tools and Looker for generating actionable insights.
CLIENT REVENUE POTENTIAL: Retailers with $10B in revenue have an incremental revenue potential of $100M–$150M.

Publicis Sapient Retail Media Network (RMN) Accelerator

What is the Publicis Sapient RMN Accelerator? Why Publicis Sapient?

Key Partners:

Google Cloud
Meta
Salesforce
StarThinker

Let’s Connect

Sharonyka Kumar
Group Vice President, Global Head of Google Practice at Publicis Sapient
Email: SapientGoogle_Partner@publicissapient.com

For more information, visit publicissapient.com.

About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain a competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.

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