India’s Global Capability Centers (GCCs) have long been synonymous with the country’s major metros—Bangalore, Mumbai, Delhi, and Chennai. But a new wave of transformation is underway. As global enterprises seek to diversify their talent footprint, accelerate digital transformation, and unlock new sources of value, the GCC landscape is rapidly expanding into India’s emerging tech hubs: Coimbatore, Madurai, Pune, and Hyderabad. These cities are not just alternatives to the traditional metros—they are becoming vibrant centers of innovation, engineering excellence, and business impact.
The decentralization of GCCs is driven by several converging factors:
Known as the “Manchester of South India,” Coimbatore has evolved into a dynamic technology and engineering hub. Its strong educational ecosystem, with leading engineering colleges and universities, feeds a steady stream of skilled graduates into the workforce. The city’s collaborative environment—spanning IT, manufacturing, and startups—makes it an ideal location for GCCs seeking to blend digital and domain expertise.
Madurai is fast emerging as a center for digital innovation, particularly in software development and data analytics. The city’s talent pool is bolstered by a network of technical institutes and a growing number of tech entrepreneurs. GCCs in Madurai benefit from a close-knit community, lower operational costs, and a workforce eager to engage in global projects.
Pune has established itself as a powerhouse for IT, engineering, and product development. With a rich legacy of education and research, Pune attracts top talent from across India. The city’s robust infrastructure, cosmopolitan culture, and proximity to Mumbai make it a preferred destination for organizations looking to build large-scale, future-ready GCCs.
Hyderabad is a global technology hub, home to some of the world’s largest GCCs. The city’s innovation ecosystem is fueled by leading universities, research institutions, and a vibrant startup scene. Hyderabad’s focus on digital transformation, AI, and cloud engineering makes it a magnet for enterprises seeking to drive large-scale business impact from India.
Publicis Sapient has been at the forefront of this regional expansion, investing in talent, partnerships, and capability development across India’s emerging tech hubs. Our distributed delivery model ensures that clients can access world-class engineering, data, and digital expertise wherever talent resides—enabling seamless collaboration and rapid scaling.
Our approach is anchored in the SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI. By integrating these capabilities, we help organizations:
We recognize that innovation does not happen in isolation. Publicis Sapient actively partners with local universities, startups, and technology communities in Coimbatore, Madurai, Pune, and Hyderabad. These partnerships enable us to:
Cultural integration is at the heart of our model. By embedding the values, vision, and ways of working of the global enterprise, we ensure that GCCs in emerging cities are not just delivery centers, but true extensions of the business. This alignment drives higher engagement, retention, and innovation.
Organizations partnering with Publicis Sapient have realized measurable business impact by leveraging distributed talent across India’s emerging tech hubs. Our teams have:
The rise of GCCs in Coimbatore, Madurai, Pune, and Hyderabad signals a new era of distributed innovation. As enterprises recalibrate their operating models for speed, resilience, and growth, the ability to tap into India’s full talent spectrum—beyond the metros—will be a critical differentiator.
With Publicis Sapient as your partner, you can:
Ready to unlock the next wave of value from India’s emerging tech hubs? Connect with Publicis Sapient to start your GCC transformation journey.