VIDEO TRANSCRIPT:

When your customers buy into your brand, they're buying into an experience. And the last thing you want is for your supply chain to be the weak link. Today's supply chains are a patchwork of siloed, poorly integrated technologies that limit collaboration and customization, making it harder to engage customers, coordinate teams, and react to market forces.

Consider then the potential value of Publicis Sapient's Intelligent Supply Chain, a digital brain that sits above your existing systems and silos, links into your supply chain, and optimizes not just your sales and marketing journeys, but your business as a whole. A platform that intuitively offers bespoke recommendations, that makes and automates intelligent decisions to free up your workforce, and that extracts and harmonizes data so everyone can drive towards the same strategic goals. Above all, it's a bespoke solution that can shape to fit your business needs in a way an off-the-shelf solution simply can't.

Let's say, for example, that you're rolling out a major advertising campaign. With the Intelligent Supply Chain, you can track demand signals in real time, investigate product availability and stock locations on a granular level, and establish the perfect balance between anticipated and actual demand, as well as profit expectations. So, wherever supply or availability is running low, you're able to react instantly to make sure you don't lose a single sale, ensuring maximum return on every penny of your marketing and advertising spend.

And this is just the tip of the iceberg. The Intelligent Supply Chain will have a significant impact on inventory, lead time, next-generation planning, the list goes on. All working hand-in-hand to drive revenue growth, improve your operating margin, and enhance your brand and customer experience.