Industry Deep Dive: Identity Applied Platform in Financial Services, Healthcare, and Energy

In today’s digital-first world, industries like financial services, healthcare, and energy face a unique convergence of challenges: stringent regulatory requirements, heightened data privacy expectations, and the imperative to deliver seamless, personalized experiences. The Identity Applied Platform (IAP) from Publicis Sapient, powered by Epsilon PeopleCloud’s predictive-intent signals, is purpose-built to address these sector-specific demands—enabling organizations to unlock new value while maintaining compliance and operational excellence.

The Identity Applied Platform: A Foundation for Regulated, Data-Intensive Sectors

IAP is a cloud-native platform that leverages dynamic, real-time models to generate actionable insights from vast, complex data sets. Unlike static, one-size-fits-all solutions, IAP’s enterprise models are designed to adapt to the evolving needs of highly regulated industries. By integrating data traditionally used for dynamic creative with advanced identity graphs, IAP empowers organizations to:

Unify and enrich customer and operational data across silos
Generate predictive, real-time insights for smarter decision-making
Bridge customer knowledge with enterprise knowledge to inform strategy
Maintain compliance and privacy at scale

At the heart of IAP is Epsilon PeopleCloud, which provides direct access to predictive-intent signals—enabling organizations to connect with individuals on a truly personal level, while respecting privacy and regulatory boundaries.

Financial Services: Personalization, Risk Management, and Compliance

Financial institutions are under constant pressure to balance innovation with risk and regulatory compliance. IAP enables banks, insurers, and wealth managers to modernize legacy systems, unify customer data, and deliver hyper-personalized experiences—all while maintaining rigorous controls over data privacy and security.

Personalization at Scale: By integrating Epsilon’s CORE ID with customer data platforms, financial organizations can create unified, privacy-compliant profiles that power real-time, cross-channel personalization. This leads to measurable improvements in customer acquisition, conversion, and lifetime value.
Risk and Fraud Management: IAP’s dynamic models enable rapid detection of anomalous behaviors and potential fraud, supporting proactive risk mitigation without compromising customer experience.
Regulatory Compliance: With built-in data lineage, transparency, and advanced consent management, IAP helps financial institutions meet evolving regulatory mandates, from GDPR to sector-specific requirements.

Case in Point: A leading wealth management firm leveraged IAP to migrate contextual search experiences to the cloud, reducing response times by 80% and earning high advisor satisfaction, while maintaining strict compliance standards.

Healthcare: Privacy, Patient Engagement, and Operational Efficiency

Healthcare organizations must navigate a complex landscape of patient privacy, regulatory compliance, and the need for efficient, patient-centered care. IAP addresses these challenges by enabling:

Unified Patient Profiles: By consolidating data from clinical, operational, and engagement systems, IAP creates a 360-degree view of each patient—empowering providers to deliver more personalized, effective care.
Predictive Engagement: Epsilon PeopleCloud’s intent signals help healthcare organizations anticipate patient needs, automate outreach, and improve health outcomes, all while adhering to HIPAA and other privacy regulations.
Operational Automation: IAP supports the automation of clinical documentation and administrative workflows, freeing up time for patient care and reducing operational costs.

Case in Point: A global pharmaceutical company used IAP to automate the creation of localized marketing collateral, reducing content creation costs by up to 45% and ensuring compliance with local regulations.

Energy: Value Chain Optimization, Compliance, and Customer Experience

The energy sector is undergoing rapid transformation, driven by market volatility, regulatory change, and the shift to sustainable business models. IAP enables energy providers to:

Optimize the Value Chain: By democratizing data across the organization, IAP supports real-time asset performance monitoring, predictive maintenance, and smarter product sales.
Regulatory and Environmental Compliance: IAP’s data lineage and transparency features help energy companies track compliance with environmental and market regulations, while supporting sustainability initiatives.
Personalized Customer Engagement: With unified customer and operational data, energy providers can deliver tailored offers, improve customer satisfaction, and unlock new revenue streams.

Case in Point: A global energy provider partnered with Publicis Sapient to integrate Salesforce and AWS, streamlining sales operations and improving customer engagement, resulting in measurable ROI and enhanced compliance.

Why IAP and Publicis Sapient?

Publicis Sapient’s integrated SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—ensures that IAP is not just a technology platform, but a comprehensive framework for digital business transformation. Key differentiators include:

Industry-Specific Expertise: Deep understanding of the regulatory, operational, and customer challenges unique to financial services, healthcare, and energy.
Proprietary AI and Data Platforms: Solutions like IAP, Epsilon PeopleCloud, and Sapient Slingshot accelerate time to insight, automate workflows, and ensure compliance.
Ecosystem Partnerships: Strategic alliances with AWS, Microsoft, Google, Salesforce, and Adobe enable tailored, scalable solutions for every client.
Outcome-Driven Approach: Every engagement is grounded in measurable business outcomes—whether it’s reducing operational costs, improving compliance, or unlocking new revenue streams.

Unlocking the Future of Regulated Industries

The Identity Applied Platform is redefining what’s possible for financial services, healthcare, and energy organizations. By unifying data, enabling real-time insights, and ensuring compliance, IAP empowers these sectors to deliver personalized, efficient, and compliant experiences—setting new standards for digital transformation.

Ready to explore how IAP can help your organization thrive in a regulated, data-driven world? Connect with Publicis Sapient’s experts to start your journey.