India’s reputation as the global capital for Global Capability Centers (GCCs) is well established, with over 1,700 centers contributing more than 1% of the nation’s GDP and projections to double by 2030. While traditional metros like Bengaluru and Mumbai have long been the face of this growth, a new chapter is unfolding. Emerging tech hubs—Coimbatore, Madurai, Pune, and Hyderabad—are now at the forefront, redefining the possibilities for global enterprises seeking innovation, agility, and scale.
These cities are not just expanding India’s talent footprint; they are becoming launchpads for AI-first, future-ready GCCs:
Publicis Sapient has long championed a flexible, distributed approach to talent and delivery. By expanding into Coimbatore, Madurai, Pune, and Hyderabad, the company is investing in the next generation of digital leaders and innovators. This distributed delivery model ensures clients benefit from world-class engineering, data, and digital expertise—wherever talent resides. Remote and hybrid work models enable seamless collaboration, making GCCs in these cities true extensions of global enterprises.
Publicis Sapient’s approach to GCC transformation is anchored in its SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—and the Establish–Scale–Acquire model:
The integration of advanced AI, data, and cloud capabilities is at the heart of GCC evolution in these emerging hubs. Publicis Sapient’s strategic partnerships with technology leaders—including Google Cloud and Amazon Web Services—bring cutting-edge generative AI, machine learning, and cloud engineering solutions to clients in Coimbatore, Madurai, Pune, and Hyderabad. These capabilities enable:
Proprietary platforms and AI Labs, such as Bodhi and Sapient Slingshot, further empower regional GCCs to lead in intelligent automation and digital transformation.
Publicis Sapient’s regional GCCs have delivered tangible results for clients across sectors:
These outcomes underscore the strategic value that regional GCCs can deliver when empowered by the right talent, technology, and transformation mindset.
Publicis Sapient’s leadership in digital engineering is a key differentiator. With global heads of engineering who bring experience from technology giants, the company has embedded agile engineering models and modern product development practices across its India operations. Teams in these emerging cities are pivotal in re-architecting global platforms, launching new digital products, and delivering measurable business outcomes.
A defining feature of Publicis Sapient’s presence in these hubs is its commitment to talent development and a culture of curiosity. Flexible work models, continuous learning, and a focus on inclusion ensure that talent in these cities is future-ready and equipped to solve complex global challenges.
As global enterprises recalibrate for speed, scale, and resilience, Publicis Sapient ensures that GCCs in Coimbatore, Madurai, Pune, and Hyderabad are built for the future. The company’s agile, data-driven approach, combined with a strong focus on compliance and security, enables clients to confidently scale operations and unlock new sources of value.
The rise of GCCs in India’s emerging tech hubs is more than a trend—it’s a strategic imperative for organizations seeking to lead in the digital age. By investing in these cities, Publicis Sapient is unlocking new pools of talent and innovation, enabling clients to access the full spectrum of digital business transformation capabilities. With Publicis Sapient as a partner, enterprises can harness the power of India’s distributed talent and innovation ecosystem—turning their GCCs into true engines of growth, agility, and competitive advantage.
Ready to explore how India’s emerging tech hubs can power your digital transformation? Connect with Publicis Sapient’s experts to start your journey.