Digital Transformation Index for Supply Chain Optimization in Retail

Unlocking Supply Chain Excellence with the Digital Transformation Index (DTI)

In today’s retail landscape, supply chain optimization is not just a competitive advantage—it’s a necessity. Retailers are under constant pressure to deliver products faster, respond to market shifts with agility, and exceed ever-evolving customer expectations. Achieving these goals requires more than incremental improvements; it demands a holistic approach to digital transformation. The Digital Transformation Index (DTI) from Publicis Sapient provides retailers with a powerful framework to assess, benchmark, and accelerate their digital maturity across supply chain and operations.

What is the Digital Transformation Index?

The DTI is a comprehensive, evidence-based methodology designed to measure an organization’s digital maturity and chart a clear path toward digital excellence. It evaluates businesses across three core categories and nine sub-categories, including value creation, digital strategy, customer-centricity, governance, operating model, agile ways of working, cross-functional alignment, organizational structure, and—crucially for supply chain leaders—data and technology enablement.

Using a five-point scale, the DTI assesses where a retailer stands on the digital maturity spectrum, from digital novice to best-in-class. This clarity enables organizations to set measurable goals, prioritize investments, and build a transformation roadmap tailored to their unique needs and ambitions.

Why Focus on Supply Chain and Operations?

Retail supply chains are complex, spanning procurement, inventory management, logistics, and last-mile delivery. Disruptions—whether from global events, shifting consumer demand, or new competitors—can expose vulnerabilities and inefficiencies. The DTI framework is uniquely suited to help retailers:

Building a Transformation Roadmap: From Assessment to Action

The DTI is not just a diagnostic tool; it’s a catalyst for action. Retailers who leverage the DTI gain:

For example, a retailer may discover through the DTI that while their logistics operations are digitally advanced, their inventory management relies on manual processes and fragmented data. The roadmap might prioritize implementing a unified data platform, automating replenishment, and introducing predictive analytics to anticipate demand spikes.

The Impact of Digital Maturity on Retail Supply Chains

Retailers who advance their digital maturity with the DTI experience tangible benefits:

Publicis Sapient: Your Partner in Retail Supply Chain Transformation

With decades of experience in retail and supply chain transformation, Publicis Sapient brings deep industry knowledge and proven methodologies to every engagement. Our consultants work alongside retail leaders to:

Whether you are just beginning your digital journey or seeking to accelerate an existing transformation program, the DTI provides the clarity, structure, and momentum needed to achieve supply chain excellence.

Start Your Transformation Journey

The future of retail belongs to those who can adapt quickly, leverage data intelligently, and deliver seamless customer experiences. The Digital Transformation Index is your first step toward building a supply chain that is resilient, efficient, and ready for what’s next. Connect with Publicis Sapient to discover how the DTI can unlock new value for your retail organization.