PUBLISHED DATE: 2025-06-12 04:49:48

Lifetime Value

The Science of Attracting and Retaining People for Life

How to establish a foundation for profitable growth in the era of intelligent experiences.

Download IDC Study {{currentItem}}

How to drive lifetime value

Securing long-term growth starts by cultivating lifelong connections. With endless choices available to individuals and dwindling loyalty, how can you ensure that they choose your business time and time again? Plenty of organizations have a people-first growth strategy, but the real challenge lies in implementation. We help you embody your values by integrating people-centric methods into three fundamental areas of growth:

Our solutions

Tap into our 30 years of digital-first expertise and start leveraging the power of data and experience to become human centric in today’s digital era. We combine our customer engagement and experience transformation solutions to innovate the way you foster meaningful relationships across your enterprise at scale, ultimately enabling long-term profitability and growth for your business.

Discover our approach

Growth starts here

Ready to begin your journey to unlocking lifetime value? We start with tailored workshops to uncover your organization’s unique challenges and develop a blueprint for how to put a people-first approach into practice. Together, we’ll strengthen your growth strategy to find your people and keep them for good.

Kickstart growth today

Case studies

Is Loyalty Dead?

Publicis Sapient conducted a survey of global customers to understand how companies can acquire and retain customers for life. Learn more

How to turn customer support operations into a competitive differentiator

Learn how a customer-centric approach to customer service operations can help win market share. Learn more

Insight

How Employee Experience Transformation Makes Customer Experience a Differentiator

Improving CX starts with EX. Learn practical approaches by industry, and discover why your platform is an essential component of getting it right. Learn More

Insight

What Are the Top Use Cases for Customer Data Platforms?

You’ve heard you need a robust CDP—but how can it drive better outcomes for your business? Explore this three-part series. Learn More

Rethink Loyalty to Get More of Wallet, Mind and Heart

Buyers have grown weary of loyalty programs that reward them with points and discounts when what they really value are meaningful relationships that conveniently mesh with their digital and physical lifestyles. Learn more

Report

What Is the Secret to Building Customer Loyalty? Learn from global customers about their habits and expectations in this 2023 report. Learn More

Insight

How 3 of the World's Biggest Brands Set New Standards for CX

In this video, leaders from Marriott International, UPS and Verizon offer insider tips on how to be customer-obsessed. Learn more

Insight

3 Ways to Fight Economic Uncertainty with Customer Data

Can shaky market conditions drive solid customer relationships? Learn how monetizing customer data and hyper-personalizing experiences drive growth. Learn More

Insight

How Great Customer Experiences Can Boost the Bottom Line

How “awesome” is your customer experience, and how can your business benefit from improvements? Customers weigh in. Learn More

Lifetime value FAQs

Awards & Accolades

We’re honored to be recognized by industry leaders for our work in this space.

Get in touch

Meet the experts who connect our capabilities and yours to drive growth through lifetime value.