In today’s digital-first world, artificial intelligence (AI) is not just a technological upgrade—it’s a catalyst for reimagining how organizations engage with customers and empower employees. At Publicis Sapient, we believe that AI-driven experience transformation is about more than automation or efficiency; it’s about creating meaningful, measurable impact across industries by putting people at the center of every solution. Through our SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—we help organizations unlock new value, drive innovation, and build lasting relevance. Here, we showcase how our human-centered approach to AI is delivering real-world results in retail, automotive, healthcare, and financial services.
Retailers face the dual challenge of meeting rising customer expectations for personalization while optimizing operations in a rapidly shifting landscape. Publicis Sapient partners with leading retailers to harness AI for both front- and back-end transformation. By integrating advanced data analytics and conversational AI, we enable brands to deliver tailored recommendations, anticipate customer needs, and create frictionless omnichannel experiences.
For example, our work with a global retail client involved deploying AI-powered tools that analyze customer behavior across digital and physical touchpoints. This enabled the retailer to move from siloed channels to a unified, conversation-driven engagement model. Customers could begin a transaction online, continue it via mobile, and complete it in-store—without ever repeating themselves. The result: increased conversion rates, higher customer satisfaction, and a measurable uplift in lifetime value. Behind the scenes, AI-driven demand forecasting and inventory optimization reduced stockouts and excess inventory, driving operational efficiency and profitability.
The automotive industry is undergoing a profound shift, with digital experiences now central to how consumers discover, purchase, and interact with vehicles. Publicis Sapient has helped automotive leaders move beyond traditional sales models by embedding AI throughout the customer journey.
A standout example is our partnership with Renault to launch the Plug Inn platform—a peer-to-peer network that connects electric vehicle (EV) drivers to a vast ecosystem of home and business charging stations across France. AI algorithms optimize the matching of drivers to available chargers, predict demand patterns, and personalize the user experience. This not only enhances convenience for EV owners but also creates new revenue streams and strengthens brand loyalty. In another engagement, we enabled an automotive client to shift 38% of vehicle sales to a fully digital, end-to-end process—an outcome once thought impossible for such a high-consideration purchase. AI-powered configurators, virtual assistants, and predictive analytics streamlined the path from discovery to delivery, resulting in faster sales cycles and improved customer satisfaction.
Healthcare organizations are leveraging AI to improve patient outcomes, streamline operations, and support clinicians in delivering high-quality care. Publicis Sapient’s approach centers on augmenting—not replacing—the human element in healthcare.
We have worked with hospitals to implement AI-driven diagnostic tools that assist radiologists in identifying anomalies, reducing unnecessary biopsies, and accelerating time to diagnosis. In another case, we helped a public health organization deploy AI-powered systems that monitor patient data in real time, flagging at-risk individuals and enabling proactive interventions. These solutions not only improve clinical accuracy but also free up practitioners to focus on complex, high-value care. The measurable impact: reduced diagnostic errors, shorter hospital stays, and higher patient satisfaction scores. Our commitment to ethical AI ensures that these innovations are transparent, fair, and aligned with the needs of both patients and providers.
In financial services, AI is transforming everything from customer onboarding to fraud detection and risk assessment. Publicis Sapient partners with banks and insurers to create intelligent, compliant, and customer-centric solutions.
For a leading bank, we implemented AI-powered fraud detection systems that analyze transaction patterns in real time, identifying suspicious activity with greater accuracy and speed than traditional methods. This not only reduced financial losses but also enhanced customer trust. In mortgage lending, our AI-driven risk assessment tools streamlined the approval process, enabling faster decisions and a more transparent experience for applicants. By integrating AI into customer service channels, we helped financial institutions deliver 24/7 support, resolve queries faster, and personalize product recommendations—resulting in higher customer retention and operational savings.
Across all these industries, the success of AI-driven transformation hinges on a holistic, integrated approach. Publicis Sapient’s SPEED model ensures that every initiative is grounded in clear strategy, rapid product development, human-centered experience design, robust engineering, and advanced data & AI capabilities. Rather than treating AI as a standalone tool, we embed it as the connective tissue that links every part of the transformation journey.
Our human-centered philosophy means that technology is always in service of people—customers, employees, patients, and citizens. We design AI solutions that foster emotional connections, support continuous learning, and drive measurable business value. Our proprietary tools, such as Marcel (an AI-powered personal assistant) and the Digital Transformation Index (DTI), help clients develop data-driven visions and roadmaps for digital excellence.
Publicis Sapient’s leadership in AI-driven experience transformation is recognized by industry analysts and clients alike. We have been named a Leader in multiple IDC MarketScape reports for customer and employee experience improvement services. Clients consistently praise our ability to combine creativity, design, and technology to deliver tangible results—whether it’s increasing sales, improving patient outcomes, or reducing operational costs.
As organizations worldwide embrace the era of AI, Publicis Sapient is uniquely positioned to guide them from imagination to realization. Our blend of design, technological prowess, and strategic vision enables clients to build and scale a new generation of digital products and services. With AI and experience at the core, we help businesses become more relevant, efficient, and emotionally connected to the people they serve.
Ready to explore how AI-driven experience transformation can elevate your business? Connect with Publicis Sapient’s experts to start your journey.