PUBLISHED DATE: 2026-09-21 01:51:13

Value Chain Optimization Case Study | Publicis Sapient

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Major Energy Company Generates $500M Across Its Value Chain

How one platform connected decisions from crude supply to product sales.

Summary

Connected data helped teams see how decisions in one part of the value chain affected another.

Summary

Client Major Downstream Energy Company
Industry Energy & Commodities
Topic Modernization & Engineering
In this customer story

Intro

This major downstream energy company operates a complex value chain. Each part of the business made decisions that could shift margins elsewhere, but teams lacked a clear way to see those effects across the full chain. The company partenered with Publicis Sapient to connect operational and market data in one digital platform. By bringing supply, demand and profitability into the same shared view, teams across the enterprise could understand how decisions upstream affected outcomes downstream and identify opportunities that were difficult to spot when each part of the business work from its own data.

The Problem

Our client’s multifaceted company has a complex supply chain: multiple refineries, millions of crude oil barrels processed per day, thousands of miles of pipelines, hundreds of storage facilities and numerous North America stores. With multiple moving parts working almost independently and lacking in data transparency, team members struggled to share and read full end-to-end data easily and in real time, leading to localized optimization decisions and a lack of sustainable interlocks between trading, logistics, refinery and marketing teams.

The Solution

Our team delivered a sustainable Value Chain Analytics & Visualization Platform that enables better decisioning and offers the highest return by providing tangible data in real time. We implemented a fully custom Azure native platform utilizing a low code–based UI feature that blends data capture and analytics together, employed by a modern micro apps-based solution architecture. The platform ingests data from a myriad of sources (trading, pricing, commercial, operational, accounting, etc.) to build an enterprise data lake. That data is organized and then transformed to generate insights displayed to business users through rich visualizations, accessed through a compute API layer.

The Impact

After building a Value Chain Analytics & Visualization Platform, comprising 100+ discrete use cases, its new analytics and intelligible tools have been key enablers in placing the company on the fast track to deliver $0.5B in value by 2025. Teams now work in a more collaborative and transparent way, making decisions that are beneficial company-wide, while reducing inventory and improving profitability by 10% and capturing profitable opportunities that were not previously visible. Our client has also seen improved crude acquisition margins due to an optimized crude movement, an increase in refinery asset utilization and a consistent digital experience across refineries including a speedy access to insights. Newly automated business functions resulted in saving time on formerly manual tasks, and increasing overall operational efficiency so that 150 years on, our multinational client can continue moving forward.

" This integrated platform has really unlocked value to our business processes and decision-making, enabling a broader transformation across our company. Publicis Sapient has been a great partner to augment our team with the right capabilities to build this platform. "
Downstream Company Project Manager

Meet our authors

Pawan Vaswani
Vice President, Energy & Commodities
Sushil Kodgire
Vice President, Energy & Commodities

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