Composable Commerce's innovative architectural approach enables businesses to choose best-in-class, independent components that meet business capabilities and needs.
Mustafa Rashid
In recent years we’ve seen a huge increase in the number of businesses adopting omnichannel strategies designed to penetrate the transactional journeys. Yet innovative organizations are pushing forward, looking for the next wave in commerce experience to differentiate their brands and capture a higher level of economic value in the experience economy that we live in. That next wave has arrived, and it is the Connected experience offering a more personalized and consistent brand experience across all touchpoints. And it is easily achievable through Composable Commerce.
Organizations have high hopes for Composable Commerce, expecting it to be more connected and agile to create superior customer experiences. Arguably the future of e-commerce, composable architecture empowers brands and retailers to meet customers’ ever-shifting demands by combining customization and individualization. A composable architecture empowers Connected Commerce, creating superior customer experiences. Composable Commerce's innovative architectural approach enables businesses to choose best-in-class, independent components that meet business capabilities and needs. It is a future-proof strategy and supports multiple business models, brands, regions and customer types. Modularity is key to simplifying the system, making it efficient and flexible for companies while delivering a seamless connected experience to customers.
To achieve the promise of Composable Commerce, an organization should begin by adopting a customer-first perspective and then work backward to identify and build a packaged business capability using modern composable technologies.
The benefits of Composable Commerce are many and varied. Beyond enabling scalability, Composable Commerce can be leveraged externally to deliver better customer experiences and internally to future-proof operations.
So, what exactly does a business need to take the next step? In addition to a digital transformation mindset, you’ll also need a flexible and efficient infrastructure, modern technologies, and high-performing teams. The best way to adopt a composable approach is gradually with deployments of capabilities and have a hybrid platform for a period of time. Capture value incrementally and move from the culture of re-platforming projects every few years to a culture of constant product evolution.
The software vendors in the commerce industry have created an ecosystem of headless and composable offerings in recent years. Salesforce is leading this space with its robust Core Commerce offering, Composable Storefront, and headless capabilities. The deployment of Salesforce Commerce Cloud composable infrastructure accelerates the adoption of modern technologies and enables the transition toward a composable approach. Their pre-packaged solutions enable increased speed time and reduce total cost of ownership. Salesforce’s composable solution puts the customer first with its progressive web app technology, providing consumers a seamless online shopping experience with minimized load time and decreased disruption.
We have already proven the SFCC extensible methodology through our RACE (Rapid Accelerator for Commerce Engineering) solution, which provides many integrations to the traditional SFCC using industry best practices based on our wide array of clients in the space. We have enhanced the solution to accommodate a composable approach. By applying our Composable RACE solution with pre-build capabilities integrations, the transition to composable is accelerated further. Our experience extends decades, making us a trusted Salesforce partner with a proven track record through our RACE (Rapid Accelerator for Commerce Engineering) solutions. With Salesforce’s robust and dependable Composable Commerce solution and our guidance, organizations can unlock the agility and flexibility they need to outdistance the competition.
Mustafa Rashid
Salesforce Commerce Lead
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