In today’s rapidly evolving digital landscape, organizations across the globe are seeking partners who can deliver both global expertise and deep local insight. Publicis Sapient stands at the forefront of this movement, leveraging its SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—to drive digital business transformation in high-growth regions. Nowhere is this more evident than in Saudi Arabia and Australia, where visionary leaders Ashwaq Al Shathri and Angela Robinson are shaping the future of digital transformation in their respective markets. This comparative analysis explores how Publicis Sapient’s approach adapts to the unique challenges and opportunities of each region, with sector-specific impacts and leadership at the core.
Publicis Sapient’s regional leadership model ensures that transformation is never one-size-fits-all. In Saudi Arabia, Ashwaq Al Shathri leads the charge from Riyadh, aligning Publicis Sapient’s global expertise with the Kingdom’s ambitious Vision 2030 agenda. In Australia, Angela Robinson drives business growth and operational excellence from Melbourne, supporting the nation’s goal to become a world-leading digital economy by 2030. Both leaders bring decades of experience in consultancy and digital innovation, ensuring that SPEED capabilities are tailored to local market needs and ambitions.
Saudi Arabia’s Vision 2030 is a blueprint for economic diversification and digital excellence, with the financial sector at its heart. The Kingdom’s regulatory environment, shaped by the Saudi Central Bank (SAMA) and the Capital Market Authority (CMA), encourages innovation while maintaining stability and trust. This, combined with a young, tech-savvy population, has set the stage for rapid modernization in banking, insurance, and capital markets.
Under Ashwaq Al Shathri’s leadership, Publicis Sapient is accelerating digital transformation for financial institutions by:
Publicis Sapient’s work in Saudi Arabia includes consulting on smart city initiatives, supporting major banks in their digital journeys, and building flexible, data-centric financial ecosystems. The company’s recognition as a market leader in generative AI and its strategic collaboration with AWS further empower clients to modernize core banking processes, optimize payment systems, and enable seamless cloud migrations—all while ensuring compliance with local and global standards.
Australia’s digital transformation journey is equally ambitious, with a focus on becoming a global leader in digital economy and society by 2030. Angela Robinson’s leadership is pivotal in scaling Publicis Sapient’s SPEED capabilities across diverse sectors, including retail, financial services, and government.
In Australia, Publicis Sapient:
The appointment of leaders like Gavin Seewooruttun as Data and AI Lead for Australia further underscores Publicis Sapient’s commitment to advancing AI-driven transformation, helping clients harness data to create new revenue streams and achieve operational excellence.
At the heart of Publicis Sapient’s success in both regions is the SPEED framework:
The effectiveness of Publicis Sapient’s regional operations is rooted in the strength of its local leadership. Ashwaq Al Shathri and Angela Robinson exemplify the belief that transformation is most impactful when led by those who understand the local context, culture, and market dynamics. Their leadership ensures that global best practices are adapted to regional realities, fostering innovation, talent development, and long-term client partnerships.
As Saudi Arabia and Australia continue to pursue ambitious digital transformation agendas, Publicis Sapient remains a committed partner—investing in local talent, scaling SPEED capabilities, and delivering measurable impact. By combining global excellence with deep local expertise, Publicis Sapient is uniquely positioned to help organizations in both regions navigate the complexities of digital transformation and achieve sustainable growth in the digital age.
Ready to accelerate your organization’s digital transformation? Connect with Publicis Sapient to discover how our SPEED capabilities and local leadership can help you build the future—faster, smarter, and tailored to your market.
Publicis Sapient: Delivering digital business transformation through Strategy, Product, Experience, Engineering, and Data & AI—powered by local leadership and global expertise.
For more information, visit publicissapient.com.