PUBLISHED DATE: 2026-04-25 04:00:48
Our Ambition: Unlocking Marketing Impact Through a Unified Data Platform and Conversational AI Agent Suite
Sales: Salam Ibrahim
Delivery & POC: Alexandra Waterhouse
Alliance BD: Alexander Stepanov
Vertical: Energy & Commodities
Country: Saudi Arabia
The imperative for change
Publicis Sapient partnered with the customer organization as they needed a way to overcome fragmented information and eliminate data silos. The goal was to connect and harmonize data from more than 50 distinct sources into a single, reliable foundation to give teams a consistent, trusted view of their business.
Scale and impact – near-term ambition:
The objective is to establish a modern, scalable data and AI infrastructure that allows the marketing organization to move faster, measure more accurately, and make decisions grounded in evidence.
The Future business value opportunity
Our ambition is to utilize this newly established infrastructure to transform how the marketing organization operates, ensuring all actions are driven by accessible, real-time data.
Faster, Confident Decisions:
By translating complex data into clear visuals, the platform enables faster and more confident decision-making at every level of the organization.
True Performance Measurement:
Through causal impact analysis and synthetic metrics, the organization can now measure the true effect of marketing interventions and capture dimensions of performance that standard tools miss.
Instant Accessibility:
By delivering AI capabilities directly through Microsoft Teams, business stakeholders get instant answers in the daily tools they already use, minimizing friction and maximizing data adoption.
The transformative solution visualized
- Data & Analytics Capabilities: The team designed and built a fully integrated data platform from the ground up, purpose-built to power decision-making. This included developing over 20 tailored dashboards for different marketing functions to translate complex data into clear visuals.
- Advanced Analytical Intelligence: Beyond standard reporting, advanced machine learning models were embedded into the platform. These features include demand and performance forecasting, causal impact analysis, cross-country performance indices, and proprietary synthetic metrics.
- AI Agent Suite: Delivered a first-of-its-kind AI-powered agent suite that runs its analytical engine on Google Cloud's latest AI technology. Delivered directly through Microsoft Teams, it gives business stakeholders real-time, conversational access to insights across major domains like web performance, communications, and social media.
Customer Profile:
NEOM is a flagship Vision 2030 development in northwest Saudi Arabia, conceived as a sustainable, innovation-led region. Powered by renewable energy, it aims to diversify the economy and redefine future living through advanced technology and nature-first design.