Exciting Win! Partnering with Marks & Spencer to Reimagine the Sparks Loyalty Scheme

We are thrilled to announce that Marks & Spencer (M&S) has chosen Publicis Sapient as a key partner to deliver the next evolution of the Sparks loyalty programme! This transformational initiative will redefine customer engagement, enhance personalisation, and drive long-term loyalty for millions of M&S customers.

What We Will Deliver:

🚀 A Successful Launch of Sparks Reimagined
We will ensure a seamless rollout of the new Sparks Reimagined programme, enhancing the customer experience with innovative loyalty features.
🗓️ Scaling from Pilot to Full Rollout
Starting with a small group of 100 family and friends, we will support M&S in scaling Sparks to its full customer base, ensuring a smooth transition and optimal performance.
📗 Empowering the M&S Team
By providing comprehensive training and knowledge transfer, we will enable M&S teams to manage and optimise the new loyalty solution—ensuring long-term business benefits.

This is a major step forward in our partnership with M&S, and we are excited to bring our expertise in digital transformation and customer loyalty to drive extraordinary outcomes. Congratulations to everyone involved—let’s make Sparks Reimagined a game-changer! 🚀🔥