(Source: www.visualcapitalist.com)
Foundry is a collective of interdisciplinary teams within Mastercard, driving innovation, opportunity, acceleration, and partnership. Our team includes:
Our role is to accelerate and de-risk the introduction of new products and services on a global scale. Our focus areas include:
Partnerships are vital to enable ecosystem change. We accelerate and de-risk development based on new technology, behaviors, and trends. Our approach:
Notable partners include: Airwallex, Moneythor, Previse, Razorpay, Shieldpay, Mo, Doconomy, Revolut, Thought Machine, Zeta, Juvo, MOCAFI, Uphold, Recargapay, Lendio
Start Path has specific program tracks to address Mastercard’s key focus areas:
AWorld is the only platform adopted by the United Nations to drive worldwide impact in support of the ActNow campaign and was named the App of the Year 2023 for Google. It is an AI-driven transformative sustainability engagement platform designed to promote sustainability and environmental action.
FootprintLab calculates the carbon footprint of any transaction, in any country, in any sector. Using data developed for the UN, including carbon footprint intensities for 6,300 sector categories and distinct datasets for 1,644 countries with a 19-year time series for trend analysis, FootprintLab provides impact data anywhere, anytime.
HowGood is an independent research company and SaaS data platform with the world’s largest database on food product sustainability. With more than 90,000 on-farm emissions factors for food ingredients, HowGood helps leading brands, retailers, suppliers, and restaurants measure, manage, and communicate their environmental and social impact.
A TIME Best Invention, Vaayu is the world’s first automated software helping retailers calculate and cut environmental impact in real-time. Using AI and certified methodology to visualize hotspots, Vaayu empowers both businesses and customers to make sustainable choices.
Reewild is an eco-rewards app designed to build greener behaviors across a community of individuals and businesses. The solution unlocks itemized transactions at retail, nudges consumer behavior before the point of purchase, and helps retailers decouple emission growth from corporate growth.
LetMePark leverages connected car technology and AI to automate the parking and charging experience. It recommends nearby parking and charging spots, detects parking and charging events, and starts sessions automatically, eliminating the need for tickets and manual payments.
it’s electric is an EV charging station owner-operator, harnessing spare electrical capacity from nearby buildings to deploy low-footprint curbside Level-2 EV chargers.
UbiRider provides an end-to-end SaaS solution that empowers transport operators to manage for maximum efficiency and seamless passenger experiences through an affordable open-loop system.
Asistobe develops a sophisticated data-driven framework for analyzing transport systems to map real population movement patterns across city zones, revealing actual travel demands and behaviors.