Deal Win: Goodyear

Publicis Sapient and Salesforce Professional Services Secure 24-Month Transformation Program with Goodyear

Customer Profile

Challenges

• Goodyear required a comprehensive front-office transformation to drive sales growth and reduce costs.
• The company needed a fully optimized AI solution for all B2B sales teams to minimize non-selling activities and provide actionable insights to increase wallet share and improve product mix.
• Goodyear sought a unified customer profile to deliver a seamless experience across digital, retail, mobile, and other touchpoints, creating a connected and personalized consumer journey.
• Establishing a foundation for Goodyear Marketing was essential to enable content and promotion delivery, driving outcomes across awareness, consideration, purchase, and loyalty/lifetime value.
• Real-time order visibility and self-service capabilities, integrated with the unified profile, were also required.

Partner Value

• Publicis Sapient has been engaged with Goodyear for over a decade, maintaining consistent alignment with the Salesforce team for the past five years. This close collaboration positioned both teams for success, as they were already co-selling a transformation program focused on commerce.
• Goodyear brought in key executives from Stellantis, many of whom have longstanding relationships with the Publicis team.
• Publicis Sapient, together with Salesforce Professional Services, designed a strategy and implementation roadmap to empower Goodyear in achieving its business transformation objectives.
• Publicis Sapient’s unique digital transformation and customer engagement capabilities made them an ideal partner for this initiative.

Key Deal Information

• $15M Annual Contract Value (ACV)
• Spanning 8 Products
• Approximately $22M Services Win for Salesforce Professional Services
• Approximately $6M Services Win for Partner, with additional upside potential

Role of Partner in Customer Lifecycle Stage

Salesforce Core Team:

• Account Executive: Andrew Fyfe

Salesforce Partner Team:

• Publicis Groupe Partner Managers: Danielle Soltren, Nick Kast
• Partner Sales Manager: Bobbiann Froemke, Summer Ramsey