India has rapidly emerged as the global epicenter for Global Capability Centers (GCCs), with over 1,700 centers already established and projections indicating this number could double by 2030. As enterprises worldwide seek to unlock greater value from their GCCs, the role of these centers is evolving from traditional cost-saving hubs to strategic engines of innovation and growth. Publicis Sapient is at the forefront of this transformation, leveraging its deep digital expertise and a unique Establish–Scale–Acquire model to help organizations realize the full potential of their GCCs in India.
India’s GCC ecosystem is underpinned by a vast, highly skilled talent pool and a culture of digital ambition. This makes the country an ideal launchpad for organizations looking to drive large-scale digital business transformation. Publicis Sapient’s commitment to India is reflected in its ongoing investment in talent, with expansion into key technology hubs such as Coimbatore, Madurai, Pune, and Hyderabad. This approach ensures access to the brightest minds in technology, engineering, and digital strategy, enabling clients to build world-class teams that are both scalable and future-ready.
As organizations recalibrate their operating models for speed, scale, and resilience, India’s GCCs are uniquely positioned to deliver on these imperatives. Publicis Sapient’s flexible, distributed delivery model—pioneered well before the remote work revolution—enables seamless collaboration across geographies, ensuring that GCCs operate as true extensions of the global enterprise.
To address the diverse needs of enterprises at different stages of their GCC journey, Publicis Sapient has developed a comprehensive Establish–Scale–Acquire model:
The narrative around GCCs is shifting. No longer viewed solely as cost centers, today’s GCCs are recognized as engines of transformation and innovation. Publicis Sapient’s approach is rooted in its SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—which are integrated to deliver end-to-end digital business transformation. This holistic model ensures that GCCs are not just supporting business operations, but actively driving new product development, customer experience innovation, and data-driven decision making.
Clients increasingly seek partners who can help them tap into India’s deep talent pool and innovation ecosystem in a scalable, compliant, and future-focused way. Publicis Sapient’s agile, data-driven approach equips GCCs to adapt to constant change, making digital the core of how they operate and deliver value.
As the global demand for digital business transformation accelerates, the expectations from GCCs are higher than ever. Enterprises are looking for partners who can help them:
Publicis Sapient’s leadership in digital business transformation, combined with its deep roots in India’s talent ecosystem, positions it as a trusted partner for organizations seeking to reinvent their GCCs. By harnessing the power of AI, cloud, and data, and by fostering a culture of continuous learning and improvement, Publicis Sapient is helping enterprises transform their GCCs into strategic assets that drive long-term growth.
As India’s GCC landscape enters its next phase of growth, Publicis Sapient stands ready to help enterprises transform their centers into true engines of innovation and strategic value. The future of GCCs is here—and it is being built in India, powered by Publicis Sapient’s vision, expertise, and commitment to digital business transformation.