The consumer products (CP) industry is undergoing a seismic shift. Rapidly evolving consumer expectations, the rise of digital-first competitors, and the complexity of global operations are forcing CP organizations to rethink how they innovate, operate, and deliver value. In this landscape, data is not just an asset—it’s the engine of transformation. Publicis Sapient’s data-driven frameworks, such as KnowHOW, are empowering CP companies to break down operational silos, align global teams, and drive measurable, sustainable change at scale.
To thrive in today’s market, CP companies must move beyond episodic, project-based change and embrace a continuous, dataful approach to transformation. This means embedding data and analytics into every facet of the business—from product development and supply chain to marketing and customer engagement. The result is a virtuous cycle where real-time insights fuel rapid innovation, operational efficiency, and superior consumer experiences.
At Publicis Sapient, we define a “dataful” organization as one that leverages data not only to inform decisions but to create a feedback loop for constant improvement. This approach is especially critical in CP, where speed to market, innovation velocity, and brand consistency are key differentiators.
Publicis Sapient’s KnowHOW framework is purpose-built to address the unique challenges of the CP sector. Unlike traditional project management tools that focus on time, scope, and cost, KnowHOW shifts the focus to speed, quality, and value—metrics that matter most in a fast-paced, digital-first world.
KnowHOW consolidates data from across the enterprise—spanning product management, design, technical quality, agile project management, and team operations—into a single, intuitive dashboard. This enables teams, program leaders, and executives to gain real-time visibility into program health, identify achievement gaps, and align on strategies for improvement. For CP organizations, this means:
Consumer products companies face mounting pressure to modernize their operating models and embrace digital-first strategies. KnowHOW enables CP organizations to define and track KPIs that reflect the realities of their business, such as:
By capturing these metrics in a single dashboard, CP leaders can make informed decisions, prioritize investments, and demonstrate the impact of transformation initiatives.
The power of KnowHOW is best illustrated through real-world results. For example, a leading global consumer products firm partnered with Publicis Sapient to overhaul its global working model and MarTech infrastructure. By adopting an agile, digital-first approach and leveraging standardized KPIs, the company achieved:
These outcomes were made possible by breaking down silos, aligning global teams, and embedding a culture of continuous measurement and improvement—core tenets of the KnowHOW framework.
Sustained transformation in the CP sector requires more than new tools—it demands new ways of working and leading. KnowHOW supports this by enabling:
Digital transformation is not a one-time event—it’s a continuous journey. Many organizations see value erode after the initial rollout of new platforms and processes. KnowHOW addresses this by making work visible and measurable, democratizing access to key metrics, and embedding a culture of data-driven decision-making. When paired with robust application and infrastructure management, it ensures that digital momentum is not only maintained but accelerated, delivering ongoing ROI and operational excellence.
In a sector defined by complexity and rapid change, the ability to measure, manage, and accelerate transformation is essential. KnowHOW provides CP organizations with the tools and insights needed to break down silos, align global teams, and drive digital-first strategies. By focusing on sector-specific KPIs and enabling real-time, data-driven decision-making, KnowHOW empowers CP leaders to deliver sustained business value and create a culture of continuous improvement.
For consumer products firms ready to embrace the future, KnowHOW is more than a measurement framework—it’s a catalyst for transformation, agility, and growth.