Modernize AEM and MarTech Estates with AI

Move from legacy experience stacks to production-ready Adobe delivery

Many enterprises already have Adobe in the stack. What they often do not have is an operating model that lets Adobe deliver value at speed. Legacy codebases, brittle release cycles, fragmented content operations, cloud-readiness gaps and slow migration programs can turn modernization into a long, risky effort. Teams spend too much time interpreting old implementations, rebuilding components manually, coordinating handoffs and managing exceptions. The result is familiar: delayed launches, inconsistent experiences, underused Adobe investments and modernization programs that lose momentum before they scale.

Publicis Sapient helps enterprises break that pattern. We combine deep Adobe expertise with AI-powered modernization platforms to move organizations from aging experience estates to scalable, governed Adobe delivery. With Sapient Slingshot and Sapient Bodhi, AI becomes a practical accelerator for migration, refactoring, component generation, planning and rollout—not a separate innovation agenda.

The blockers that slow Adobe modernization

Modernizing AEM and the surrounding MarTech estate is rarely just a platform upgrade. In most organizations, it means untangling years of accumulated complexity.

Common blockers include:
These are not isolated technical issues. They are operating-model issues that affect how content is built, how journeys are launched and how quickly teams can respond to market needs.

A practical path to AEM modernization

Publicis Sapient approaches modernization as a staged, production-focused transformation. We help enterprises assess the current estate, define the right target model and accelerate execution with AI-powered delivery.

That starts with the modernization path itself. For some organizations, the priority is strengthening Adobe Experience Manager for scalable authoring, reusable component governance and deeper platform standardization. For others, Adobe Experience Manager Edge Delivery Services is the better fit when speed, simplified publishing workflows and edge-based performance matter most. In many cases, the answer is not ideological. It is about selecting the delivery model that best fits the business, content and operating requirements.

Our role is to make that choice actionable—and then move quickly from strategy into build, migration and governed rollout.

How Sapient Slingshot accelerates Adobe modernization

Sapient Slingshot is Publicis Sapient’s AI platform for software development and modernization. In Adobe programs, it is especially effective where migrations usually stall: legacy analysis, code understanding, testing, refactoring and transition planning.

Instead of treating existing AEM estates as black boxes, Slingshot helps uncover hidden logic, map dependencies and turn aging implementations into verified specifications that teams can actually work from. That creates a clearer foundation for modernization planning and reduces the ambiguity that often drives cost and delay.

Slingshot also helps accelerate key migration tasks, including:
This matters because AEM migration is often the slowest, most expensive part of Adobe transformation. By reducing the manual burden in that layer, organizations can move faster without sacrificing quality or governance.

How Sapient Bodhi turns AI into production workflow acceleration

If Slingshot helps modernize the technical foundation, Sapient Bodhi helps orchestrate the workflows around it. Bodhi is Publicis Sapient’s enterprise-grade AI platform for building and running agents with the context, orchestration and governance needed for real business operations.

In Adobe modernization programs, Bodhi makes AI useful in practical ways:
This is where AI becomes tangible. Instead of asking teams to start from scratch, Bodhi helps automate repetitive build and migration work while keeping human review central. Teams gain speed, but they also retain oversight, traceability and deployment discipline.

Modernization beyond code: fixing the content operating model

A modern Adobe estate requires more than new components and cloud compatibility. It also requires content operations that can keep up with personalization and cross-channel demand.

Many organizations have strong creative teams, capable developers and valuable customer data—but those capabilities remain disconnected. Content gets created in one place, approved somewhere else and activated through slow, manual coordination. That makes personalization harder to scale and keeps time to market longer than it should be.

Publicis Sapient helps connect those workflows into a more unified operating model. Across Adobe Experience Manager, Firefly and Workfront, we help enterprises streamline how content is created, localized, reviewed, reused and published. Bodhi extends that model by coordinating AI-assisted workflows with governance built in from the start.

The result is not just faster production. It is a more resilient content supply chain that supports speed, consistency and better use of Adobe across brands, regions and channels.

Governed rollout from assessment to scale

Modernization succeeds when organizations can move in phases without losing control. Publicis Sapient uses a staged approach that begins with assessment and discovery, then moves into roadmap definition, pilot execution, enablement and scaled rollout.

That means helping teams:
This governed approach is especially important in complex enterprise environments, where multiple brands, regions, systems and stakeholders need to modernize without disrupting live operations.

Why Publicis Sapient

Publicis Sapient brings together Adobe platform depth and broader digital business transformation capability. We have more than 15 years of experience delivering personalized experiences, more than 1,000 certified Adobe specialists globally and seven Adobe Digital Experience Partner of the Year recognitions. Just as important, we do not treat Adobe as a stand-alone implementation. We connect strategy, experience, engineering, data, AI and operating-model change so modernization performs in the real world.

That combination is what helps enterprises move from legacy experience stacks to production-ready Adobe delivery. With Sapient Slingshot, we accelerate the hardest parts of migration and modernization. With Sapient Bodhi, we orchestrate the workflows, automation and governance needed to scale. Together, they help turn AI into something practical: faster migrations, cleaner modernization paths, more reliable releases and a stronger foundation for future growth.

Build your next Adobe chapter with more speed—and more control

If your organization is working through legacy AEM code, difficult cloud transitions, fragmented content operations or slow MarTech migrations, AI should do more than generate ideas. It should help deliver the work.

Publicis Sapient helps enterprises modernize AEM and MarTech estates with AI so Adobe becomes easier to scale, easier to govern and faster to realize value from. The goal is clear: less migration drag, better release confidence and a modern experience stack that is ready for production, not just planning.