In today’s rapidly evolving retail landscape, businesses across Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC) are under increasing pressure to deliver seamless, personalized, and omnichannel experiences. Consumer expectations are rising, market dynamics are shifting, and technology adoption rates are accelerating. To stay ahead, leading retailers and brands are turning to composable commerce—an agile, modular approach that enables rapid innovation and scalable growth. At the forefront of this transformation is Publicis Sapient’s composable commerce accelerator, built on Google Cloud Platform (GCP), which is empowering organizations across EMEA and APAC to modernize their commerce platforms and unlock new business value.
Publicis Sapient’s composable commerce accelerator on GCP is designed to help retailers and brands rapidly transition from monolithic, legacy systems to a future-proof, microservices-based architecture. This approach enables organizations to select and integrate best-of-breed solutions—such as headless storefronts, content management systems (CMS), UX analytics, engagement orchestration, and advanced search—tailored to their unique business needs and regional market requirements.
Economic volatility and evolving consumer expectations have driven a surge in composable commerce adoption across EMEA and APAC. According to recent research, 85% of organizations have increased their investment in MACH (Microservices, API-first, Cloud-native, Headless) infrastructure in the past year, with four in five decision-makers citing economic uncertainty as a key motivator. In these regions, adoption rates reflect a strong appetite for innovation:
A leading retailer in EMEA needed to shift its focus from maintaining legacy commerce platforms to driving strategic digital development. By migrating to Google Cloud and adopting Publicis Sapient’s composable commerce accelerator, the retailer gained the power, speed, and scalability required to innovate rapidly. The result: a robust, cloud-native commerce platform that supports omnichannel experiences, reduces maintenance costs, and enables the business to respond swiftly to market changes.
In the APAC region, a quick-service restaurant (QSR) brand partnered with Publicis Sapient to harness the power of Google Cloud for customer segmentation and personalization. Leveraging machine learning and custom algorithms, the solution predicted customer behavior and preferences, enabling the brand to deliver targeted offers and experiences across digital and in-store channels. This data-driven approach led to increased sales and deeper customer engagement.
Retailers in both EMEA and APAC are increasingly looking to monetize their first-party data through retail media networks (RMNs). Publicis Sapient’s RMN Accelerator, powered by Google Cloud, enables clients to build scalable advertising platforms on their digital and physical properties. For example, a major grocery chain in EMEA leveraged this solution to create a retail media network that generated $100 million in new revenue opportunities, while also enhancing customer engagement and insights.
A global British retailer preparing for international expansion adopted a cloud-based commerce strategy with Publicis Sapient and Google Cloud. The new platform improved key performance indicators, including a £30 million revenue boost, higher conversion rates, and increased cross-selling. The retailer now delivers personalized content and offers at scale, optimizing marketing spend and reducing customer drop-offs.
Publicis Sapient’s composable commerce accelerator is more than just technology—it’s a comprehensive solution that combines deep industry expertise, proven SPEED capabilities (Strategy, Product, Experience, Engineering, Data & AI), and a culture of innovation. As a recognized leader in digital business transformation and a multi-year Google Cloud Partner of the Year, Publicis Sapient brings:
Whether you are a retailer, brand, or enterprise in EMEA or APAC, Publicis Sapient’s composable commerce accelerator on Google Cloud offers a proven path to digital transformation. Unlock agility, scalability, and personalized experiences that drive growth and customer loyalty—regionally and globally.
Connect with our experts to explore how we can help you modernize your commerce platform and lead in the digital future.