PUBLISHED DATE: 2025-08-14 06:03:14

AI-Powered Conversational Experiences with WhatsApp

The WhatsApp for Salesforce Accelerator, powered by Agentforce, provides brands with the essential building blocks to rapidly implement and scale real-time, personalized conversational experiences, all grounded in your data.

Increased First-Party Data Collection

Gather customer insights and preferences through compliant, opt-in messaging conversations. This approach enhances personalization capabilities while respecting privacy regulations.

Improved Customer Acquisition

Attract and nurture new customers by generating leads and guiding them through personalized purchase journeys without disruptions. This fosters seamless experiences and helps convert prospects into loyal customers.

Elevated Customer Retention

Leverage the high engagement rates of messenger campaigns—which exceed traditional methods like email—by employing AI Agents. Cultivate lasting relationships and drive improved loyalty through ongoing, meaningful interactions.

Streamlined Sales Processes

With AI Response Guardrails in place, capitalize on the direct connection with consumers. Create more sales opportunities through conversational interactions that seamlessly propel customers along the purchase path, while providing real-time support.

The Publicis Sapient WhatsApp for Salesforce Accelerator with Agentforce leverages AI to personalize customer engagement on messaging apps like WhatsApp across industries. Our approach combines AI Agent capabilities with CRM data to integrate Marketing, Commerce, and Service clouds, ensuring a seamless experience.

For Businesses

Conversations generate growth across the customer lifecycle. With AI Agents, businesses can reinvent the way they build relationships, offer efficient services, and drive sales.

For Your Customers

Through AI Agent messaging grounded in your data, common customer queries can be answered, removing friction and providing persistent, personal conversational services through a single, familiar channel.

For Media

Conversations deepen understanding of audience interests, habits, lifestyles, and needs. This enables optimized targeting and personalized content, improving ROAS (Return on Ad Spend).

Harness the power of Agentforce with native integration across WhatsApp Business Messenger and Salesforce Service, Marketing, and Commerce clouds.

Deliver in-the-moment customer experiences with a persistent thread, capturing each touchpoint to inform the next campaign and maximize your marketing investment.

Realize Agentforce value with the WhatsApp for Salesforce Accelerator

Unlock the power of Agentforce and Business Messaging

Commerce Cloud

Activate AI Agents and optimize the entire shopping experience by providing individualized, authentic interactions. Guide customers seamlessly through the purchase path, from product discovery to post-sale support.

Service Cloud

Build trust and strengthen relationships through conversational customer care and support. Empower your teams with Agentforce to deliver real-time assistance, resolve issues proactively, and foster long-term loyalty—all while ensuring humans are in the loop.

Marketing Cloud

Engage customers at the perfect moment by delivering personalized, contextual messages as an integral part of their journey. Enhance campaign effectiveness with AI Agents and drive meaningful connections.

Summary of Key Features: