PUBLISHED DATE: 2025-08-14 05:54:37
Seamless Ownership & Lifecycle Optimization
Powered by Adobe Experience Cloud
A combination of market forces is creating a new era in automotive customer experience and unlocking new opportunities for aftermarket sales and services. To capture this emerging market opportunity, automotive brands face mounting pressure to deliver seamless, personalized journeys throughout the entire vehicle ownership lifecycle. However, siloed data and owner interactions, legacy systems, and the rapid pace of technological change make it difficult to meet rising customer expectations.
Key Market Insights:
- The average age of US vehicles on the road is now 12.6 years.
- The average revenue per dealership service visit increased 30% from 2019 to 2023.
- 48% of customers had at least one frustration related to their service experience.
- EV repair costs are 28% higher than those for ICE vehicles.
Seamless Ownership & Lifecycle Optimization is a solution from Publicis Sapient, powered by Adobe, designed to help automotive brands maximize customer lifetime value by delivering intelligent, connected owner experiences at every touchpoint.
Solution Summary
Seamless Ownership & Lifecycle Optimization combines Publicis Sapient’s deep automotive industry expertise and strategic consulting capabilities with the power of Adobe Experience Cloud, the world’s leading platform for delivering personalized customer experiences at scale.
By unifying customer data, leveraging AI-powered insights, and orchestrating personalized interactions across all channels, Seamless Ownership & Lifecycle Optimization empowers automotive brands to:
DEEPEN CUSTOMER RELATIONSHIPS
- Anticipate needs, deliver hyper-relevant experiences and content, and build lasting loyalty by leveraging Gen AI to understand individual preferences and needs.
UNLOCK NEW REVENUE STREAMS
- Use AI-powered predictive capabilities to identify opportunities for proactive service, targeted recommendations, and personalized upselling of products or services.
FUTURE-PROOF YOUR BUSINESS
- Adapt to the changing automotive landscape with agile, data-driven solutions that continuously learn and adapt.
Benefits
- Enhanced Unified Customer Insights: Combine Adobe’s real-time customer profiles with Publicis Sapient’s data strategy and activation expertise to gain a 360-degree view of your customers.
- Data-Driven Decisions with Confidence: Make informed decisions based on enriched customer data, ensuring strict compliance with data privacy guidelines.
- Targeted Advertising & Accurate Attribution: Leverage Adobe’s industry-leading advertising and analytics solutions to precisely target customers and confidently measure campaign effectiveness.
What Sets It Apart?
- Strategy: Deep industry and digital transformation expertise.
- Product: Tailored solutions leveraging Adobe Experience Cloud.
- Experience: Customer-centric design and delivery.
- Engineering: Robust, scalable, and secure implementations.
- Data: Advanced analytics and AI-driven insights for continuous optimization.
Publicis Sapient’s SPEED framework underpins Seamless Ownership & Lifecycle Optimization, ensuring a holistic approach across Strategy, Product, Experience, Engineering, and Data.
Who Is It For?
Seamless Ownership & Lifecycle Optimization is ideal for automotive brands using or considering Adobe Experience Cloud or seeking to enhance their ownership experience capabilities. It empowers CMOs, CIOs, CDOs, Customer Experience Leaders, and Heads of Aftersales to deliver exceptional experiences while prioritizing data privacy.
How Does It Work?
- Data Unification & Identity Resolution: Integrate and reconcile customer data from multiple sources to create a single, unified profile.
- AI-Powered Insights & Segmentation: Use advanced analytics and machine learning to uncover actionable insights and segment customers for targeted engagement.
- Journey Orchestration & Personalization: Design and deliver personalized experiences across all touchpoints, optimizing the customer journey in real time.
- Performance Measurement & Optimization: Continuously monitor and refine strategies to maximize impact and ROI.
The Power of the Publicis Sapient & Adobe Partnership
- Deep Expertise & Proven Solutions: As a 12+ year Adobe Platinum Solution Partner and 7x Partner of the Year, Publicis Sapient has unparalleled expertise in the Adobe Experience Cloud, delivering bespoke solutions for Fortune 500 companies.
- Accelerated Time to Value: Publicis Sapient’s proven accelerators enable rapid and efficient solution deployment, leading to faster time to market, quicker ROI realization, and a competitive advantage for clients.
- Holistic Transformation: Publicis Sapient leverages the strengths of the Publicis Groupe ecosystem to deliver end-to-end digital transformation, ensuring seamless integration of Adobe solutions into broader business strategies for maximum impact and sustainable growth.
- Shared Vision for Customer-Centricity: Publicis Sapient and Adobe are committed to empowering brands to deliver exceptional customer experiences, designing solutions with the customer at the core to foster loyalty, drive revenue, and future-proof businesses in a rapidly evolving digital landscape.
Together, we provide the expertise, scale, and innovation to help automotive brands transform their customer experiences and thrive in the age of AI and data.
Ready to accelerate the business impact of your vehicle ownership experience capabilities?
Contact us today to learn more about Seamless Ownership & Lifecycle Optimization from Publicis Sapient and Adobe and schedule a personalized demo.
Contact Information:
- Jessica Sarkis
Seamless Ownership & Lifecycle Optimization Solution Leader
Publicis Sapient
jessica.sarkis@publicissapient.com
- Steven P. Silver
Managing Director, Transportation & Mobility Partnerships
Publicis Sapient
steven.silver@publicissapient.com
- Brian Clarey
Managing Partner, Transportation & Mobility Solutions
Publicis Sapient
brian.clarey@publicissapient.com
- Dana Decker
Director, Adobe Practice
Publicis Sapient
dana.decker@publicissapient.com
For more information, please visit publicissapient.com/partnerships/adobe.
About Publicis Sapient
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain a competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by realigning the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.