SPEAKER: Meet Jose. Jose is busy with family life, work, and everything in between. So when his headphones stop working, he doesn't have time to go to the store for a replacement. But with mobile commerce, he can shop wherever he is. Jose can browse and buy with just a few taps during his morning commute. He's just found a great deal on wireless headphones. With just a few taps, he can add them to his cart, review his order, and check out using his preferred payment method. His order is in process before he finishes his morning coffee. Mobile shopping lets businesses meet customers wherever they are. And with a unified commerce strategy that connects mobile shopping with other channels, businesses can deliver personalized and seamless buying experiences, keeping customers like Jose coming back again and again.