At Publicis Sapient, we believe that digital transformation is not just about technology—it’s about people. Nowhere is this more evident than in our work across Europe, the Middle East, and Africa (EMEA), where we partner with organizations to address complex social challenges and create meaningful, lasting impact. Our approach is rooted in understanding the unique needs, cultures, and regulatory environments of each region, ensuring that digital innovation truly serves the communities it touches.
Across EMEA, the promise of digital transformation is being realized in ways that are as diverse as the region itself. From modernizing public sector services in the UK, to advancing accessibility in banking, to supporting sustainable urban development in the Middle East, our teams are united by a single purpose: helping people thrive in the brave pursuit of next.
Our philosophy is simple: start with the individual. Whether it’s a citizen accessing government services, a patient navigating healthcare, or a family seeking secure housing, we design solutions from the outside in—focusing first on the real people whose lives will be changed. This people-first mindset ensures that technology is an enabler, not an end in itself.
In the UK, Publicis Sapient has worked with leading financial institutions to embed accessibility and inclusive design into digital banking platforms. By collaborating with product owners, accessibility specialists, and people with lived experience of disability, we’ve helped banks ensure that their services are usable by everyone—regardless of ability. This means not only meeting regulatory requirements, but also unlocking new markets and building trust with customers who have historically been underserved. As one product owner shared, “We focus on accessibility from the discovery stage, breaking work into smaller pieces and addressing blockers early. We use strategic platforms that have been tested for accessibility, and we engage external non-profits to challenge and test our sites. The real proof is customer testing.”
In the Middle East, digital transformation is powering ambitious sustainability goals and the creation of smart cities. For example, Publicis Sapient partnered with a major energy company to launch a real-time emissions platform, enabling organizations to make data-driven decisions that reduce carbon footprints. In the UAE, we supported the development of digital infrastructure for electric vehicle charging, helping to address range anxiety and accelerate the adoption of green mobility. These projects are not just about technology—they are about empowering people to make choices that benefit their communities and the planet.
Across Africa, digital innovation is unlocking new opportunities for inclusion and economic growth. By leveraging mobile-first solutions and cloud-based platforms, we’ve helped clients extend essential services—such as banking, healthcare, and education—to underserved populations. Our work with local partners emphasizes the importance of designing for low-bandwidth environments and diverse languages, ensuring that no one is left behind in the digital age.
The EMEA region is a tapestry of cultures, languages, and regulatory frameworks. Our teams understand that a one-size-fits-all approach simply doesn’t work. Instead, we collaborate closely with local leaders, clients, and beneficiaries to co-create solutions that reflect the realities on the ground.
Our impact is best understood through the voices of those we serve and partner with:
The stories emerging from EMEA demonstrate that digital transformation, when done right, creates a ripple effect—improving lives locally and inspiring progress globally. By centering people in every solution, respecting local contexts, and upholding the highest standards of ethics and inclusion, Publicis Sapient is helping to shape a future where digital truly works for everyone.
As we continue to partner with organizations across EMEA, we invite you to join us in harnessing digital innovation for good. Whether you are a client, a collaborator, or a future team member, your perspective and passion are vital to building a more inclusive, sustainable, and prosperous world.
Ready to make an impact? Connect with us to learn more about our work in EMEA and how we can help you drive positive change—locally and globally.