In this new era of AI, enterprises are moving from a digital-first approach to becoming a digital business. To keep up with this trend, organizations can leverage AI-driven customer data to engage with customers in real time to demonstrate their ability to achieve value-based customer experience (CX) outcomes.
However, critical obstacles remain: Sharing data and ensuring trusted accessibility across the organization are crucial barriers to achieving real-time, whole-journey experience outcomes based on a unified customer view.
So how do you balance enterprise growth and business outcomes with delivering value for your customer and ensuring customer-desired outcomes are met?
IDC’s Future of Customer Experience Survey, September 2022
Publicis Sapient partnered with International Data Corporation (IDC)—the premier global provider of market intelligence and advisory services—to explore the challenges and solutions faced by enterprises managing customer data and harnessing value from insights.
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