Industry Deep Dive: AI-Driven Experience Transformation in Transportation & Mobility

The transportation and mobility sector is undergoing a profound transformation, driven by the convergence of artificial intelligence (AI), digital ecosystems, and evolving customer expectations. As the industry faces challenges such as electrification, the rise of new mobility services, and the need for seamless digital experiences, Publicis Sapient stands at the forefront—helping organizations in EMEA and APAC reimagine their future through AI-powered, human-centered innovation.

Leadership and Vision: Guiding the Sector’s Digital Evolution

Publicis Sapient’s commitment to the transportation and mobility sector is underscored by the appointment of Rajeev Singh as Industry Lead for EMEA and APAC. With over 27 years of experience across automotive and consulting, Singh brings deep expertise in business strategy, manufacturing, supply chain, and market growth. His leadership is pivotal as organizations seek to navigate the complexities of digital business transformation in an AI-driven world.

Singh’s vision is clear: “I am eager to leverage my experience and expertise to drive meaningful outcomes for our clients in the transportation and mobility sector and collaborate with a team that is dedicated to transforming businesses for the AI-driven digital future.” This focus on impact and long-term value is central to Publicis Sapient’s approach.

Sector-Specific Challenges: Electrification, Ecosystems, and Experience

The transportation and mobility industry faces a unique set of challenges:

Publicis Sapient addresses these challenges by integrating its SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—into every engagement. This holistic model ensures that transformation is not just technological, but also strategic and human-centered.

AI and Human-Centered Design: Driving Innovation and Operational Excellence

At the heart of Publicis Sapient’s approach is the belief that AI should enhance, not replace, the human element. By keeping people in the loop, AI solutions are designed to:

Case in Point: Renault Plug Inn

A standout example of this philosophy in action is the award-winning Renault Plug Inn platform. Developed in partnership with Publicis Sapient, Plug Inn is a peer-to-peer network that connects EV drivers across France to a vast network of home and business charging stations. By leveraging AI and experience design, Plug Inn not only solves a critical infrastructure challenge but also creates a new ecosystem of value for drivers, hosts, and the broader mobility community.

Engineering Excellence and Scalable Solutions

Publicis Sapient’s engineering leadership, with talent drawn from global technology giants, ensures that solutions are robust, scalable, and future-ready. The company’s global delivery model—anchored by deep investments in talent hubs across India and APAC—enables rapid development and deployment of digital products and services tailored to the unique needs of transportation and mobility clients.

Strategic partnerships with technology leaders such as Amazon Web Services and Google Cloud further empower clients to accelerate IT modernization, automate processes, and deliver personalized experiences at scale. For example, Publicis Sapient’s collaboration with AWS has enabled automakers to consolidate and analyze online car shopping data from over 100 countries, resulting in a 900% increase in test drives and improved conversion rates.

Recognized Leadership and Industry Impact

Publicis Sapient’s leadership in AI-driven experience transformation is consistently recognized by industry analysts and clients. The company has been named a Leader in multiple independent assessments for experience design and digital transformation services. Clients praise Publicis Sapient for its ability to combine creativity, technology, and strategic insight to drive measurable business value.

The Road Ahead: AI as a Catalyst for Sustainable Mobility

As the transportation and mobility sector accelerates toward an AI-powered future, the need for partners who can deliver both innovation and operational excellence has never been greater. Publicis Sapient’s blend of visionary leadership, deep industry expertise, and proven SPEED capabilities positions it as a trusted advisor for organizations seeking to:

The future of transportation and mobility is being shaped today—by those who harness the power of AI to create value for people, businesses, and society. Publicis Sapient is proud to lead this transformation, helping clients move from imagination to realization in the age of digital mobility.

Ready to transform your transportation or mobility business? Connect with Publicis Sapient’s experts to start your journey toward AI-driven experience excellence.