Telecommunications, Media & Technology Consulting | Publicis Sapient

Telecommunications, Media & Technology

Boost loyalty and remove obstacles with seamless digital solutions.

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Seize the space in Telecommunications, Media & Technology

The industry currently faces a multitude of pressures—from 5G and mergers to big data, customer churn and more. To achieve stronger online and offline engagement, companies must strengthen their brands and uncover new sources of revenue. Those who evolve into innovative platforms and build agility into their culture will deliver data-informed experiences tailored to the unique needs of their customers.

Lead the charge in your sector

• Telecommunications
  Seize new opportunities as business models evolve, creating digital experiences that align seamlessly with the latest devices and connectivity trends.
• Media
  Implement an agile, consumer-first digital strategy that helps you react and respond to your audience’s changing content consumption habits.
• Consumer tech
  Cut through the noise and stand out amongst your competitors with an innovative, insight-led data strategy fueled by AI and other emerging technologies.
• Payments tech
  Future-proof your tech stack as customer preferences and economic pressures drive demand for digitized, retail-style business transactions.
• Logistics
  Rise to today’s most critical supply chain management, mail and shipping challenges with intelligent, adaptable digital solutions and a data-informed strategy.

Core Telecommunications, Media & Tech issues

People-first experiences harness the power of digital to solve consumer challenges in every facet of the Telco, Media & Tech industry. Learn how Publicis Sapient can address your most pressing issues—from customer engagement, retention, and revenue-per-user to digital CX, new revenue streams and more.

• Churn & Loyalty
• Brand Ecosystems
• Creating Magic
• Sports
• Sustainability

Churn & Loyalty

Increasing customer lifetime value is the key to profitability for today’s most competitive organizations. In fact, it often costs more to acquire new customers than to boost loyalty in current users. With innovative digital solutions and insightful data strategies, you can create seamless experiences that will become the reason people choose your brand every day. Learn more in our churn & loyalty hub. Visit hub Tell me more

Brand Ecosystems

Today’s consumer touchpoints are dispersed across devices, streaming platforms, in-store interactions and more. The most memorable brands will be the ones who provide their consumers with the most opportunities to purchase. Digital transformation is the key to achieving omnichannel brand awareness and product visibility as your audience engages across various networks of products and services. Visit hub Tell me more

Creating Magic

Traditional telecom strategies are no longer yielding the same strong results they did in decades past. Simply driving prospective customers toward web and in-store sales by increasing ad spend is no longer a scalable tactic. Today, it’s all about increasing the number of customer touchpoints and giving people a magical reason to stay with your brand over time. Through the lens of Telco-as-a-Service, organizations will find that magical reason is digital. Tell me more

Sports

While sports continue to gain global appeal and attract fans all over the world, there remains a sizeable opportunity to engage with fans—regardless of their geography—in more meaningful ways, consequently generating greater business value. Visit hub Tell me more

Sustainability

Brands with smaller carbon footprints will continue to make the biggest impact as they find new revenue streams stemming from their environmental, social and governance (ESG) initiatives. Infuse digital optimization into Tech-as-a-Service, subscription offerings and more emerging business models to delight consumers who value and support sustainable brands. Tell me more

UPS - elevating customer experience

Learn how UPS is modernizing their business to meet customer needs while holding fast to the magic of company tradition. Stream video

Knowledge hub

• Insight Payment Tech Companies Must Prioritize Three Trends Shaping the Payment Tech Landscape Learn more Add to favorite
• Insight Payment Tech Companies Must Keep Pace with the Potential Use Cases of Gen AI Within Digital Customer Service Learn more Add to favorite
• Insight How Telcos Calculate and Increase Customer Lifetime Value Learn more Add to favorite
• Insight How Consumer Tech Brands Can Make Sustainability Profitable Learn more Add to favorite
• Insight What Professional Sports Teams Should Consider to Drive Revenue and Protect Financial Investments Learn more Add to favorite

Explore all Telecom, Media & Tech insights

Our offerings

• Customer Engagement
  Discover new ways to connect, create efficiency and grow your top line with proven solutions like CDPs, data monetization and digital identity. Learn more Add to favorite
• Total Commerce
  Deliver exceptional digital commerce experiences through omnichannel commerce, digital sales and order management. Learn more Add to favorite
• Technology Modernization
  Modernize your IT systems with solutions that include software delivery, digital engineering and cloud infrastructure and strategy. Learn more Add to favorite
• Experience Transformation
  Transform the way your brand and your customers interact with exceptional customer, employee and partner-centered offerings and services. Learn more Add to favorite
• Sustain
  Build the type of momentum that only comes with scalable optimization strategies, cross-channel communication and value-generating data visibility. Load More

Connect with our experts

• Raj Shah Telecommunications, Media & Technology Lead, North America
• Guy Elliott Executive Vice President