In today’s digital-first landscape, marketing and digital experience leaders face mounting pressure to modernize their MarTech stacks. The complexity, cost, and risk of upgrading platforms like Adobe Experience Manager (AEM) and related digital experience solutions can stall transformation, drain resources, and delay time-to-market. Publicis Sapient’s Sapient Slingshot is purpose-built to break through these barriers, delivering a new era of AI-driven MarTech modernization that is faster, smarter, and more reliable.
Upgrading marketing technology systems is about more than just moving data or updating software. It’s about overcoming real-world challenges—delays, overspending, and implementation mistakes that blur ROI and attribution across channels. Traditional upgrade processes are often manual, routine, and error-prone, consuming valuable time and resources from both marketing and IT teams. The result? Prolonged projects, ballooning costs, and missed opportunities to deliver the seamless digital experiences customers expect.
Sapient Slingshot is Publicis Sapient’s proprietary AI platform designed to automate and accelerate every phase of MarTech transformation. Whether you’re migrating AEM to the cloud, setting up new digital experience platforms, or converting Figma designs into AEM templates, Slingshot streamlines the journey from legacy to leading-edge.
Migrating Adobe Experience Manager to the cloud is a high-stakes, high-value initiative for many organizations. Sapient Slingshot integrates directly with Adobe tools to analyze all code requiring adaptation for cloud migration. The platform then automatically reads these outputs and uses AI to refactor and fix code—quickly, securely, and without sacrificing quality. Proprietary prompt templates and code libraries generate precise, production-ready code, while automated documentation and testing ensure a smooth, accurate migration. This seamless connection between Adobe’s ecosystem and Slingshot’s AI-driven automation means your MarTech migration can be completed in up to half the time of traditional approaches, with fewer errors and less manual effort.
Modern digital experiences start with great design. Sapient Slingshot bridges the gap between design and development by converting Figma designs directly into AEM templates and components. Simply upload your Figma files or even screenshots—Slingshot analyzes the visual elements, breaks them into distinct UI components, and generates a JSON contract that serves as the blueprint for your new AEM component. This contract can be refined to pull in specific design elements or business logic. Slingshot then generates fully functional, reusable React components with integrated CSS and AEM compatibility, ready for deployment. What once took weeks of manual coding and QA can now be accomplished in minutes, empowering marketing teams to launch new experiences faster than ever.
Quality and reliability are non-negotiable in MarTech modernization. Sapient Slingshot automates code refactoring, generates comprehensive unit and automation test scripts, and runs static code analysis to ensure every release meets the highest standards. The platform’s AI-driven workflows cover all types of testing—functional, non-functional, and specialized—delivering dynamic reports that pinpoint issues and validate performance. Organizations leveraging Slingshot have achieved up to 50% fewer defects and significantly expanded test coverage, all while accelerating release cycles and reducing manual QA effort.
Sapient Slingshot delivers tangible business impact:
These outcomes are not theoretical—they are proven in real-world client engagements across industries, including highly regulated sectors where compliance, security, and traceability are paramount.
With Sapient Slingshot, marketing and IT leaders can finally break free from the constraints of legacy MarTech. Accelerate your AEM migration, launch new digital experiences at the speed of business, and deliver the quality and agility your customers demand—all while reducing cost and risk.
Ready to see how Sapient Slingshot can transform your MarTech modernization journey? Request a live demo and discover the future of digital experience platform upgrades with Publicis Sapient.