PUBLISHED DATE: 2024-08-09 02:52:59

Our client, a global pharmaceutical company, has a proud culture of innovation spanning centuries. To ensure they would remain competitive and healthy into the future, they tasked Publicis Sapient with designing and implementing an all-new marketing automation architecture using Salesforce Marketing Cloud.

A global pharmaceutical company at the forefront of innovation was struggling to make headway with an outdated and overly complex marketing automation solution. They partnered with Publicis Sapient to turn this challenge into an opportunity by re-imagining and re-architecting their marketing automation process and integrations with more modern and advanced solutions.

Publicis Sapient designed a modern marketing automation architecture with Salesforce Marketing Cloud at its core. Key features include:

• Globally scalable to 70+ countries.
• Tighter control of access to data and assets between markets to mitigate operational error.
• A unified view of customer identity through API integration, improving audience segmentation and targeting.
• Custom customer journey templates to enhance marketing effectiveness.
• Easily shared marketing assets and campaigns for faster speed to market.
• Removing technical systems from users to improve system accuracy and security.

Our client left its ailing legacy system behind and never looked back. With their all-new marketing automation solution — designed and optimized to meet their needs — they can now reap the benefits of digital transformation. One major improvement included faster go-to-market capabilities and sharing of marketing content, assets and campaigns across multiple markets. The new solution also supported tighter market-level data control and the separation of their technical systems from marketing users, mitigating errors. Lastly, they saw enhanced marketing effectiveness through improved targeting and personalized customer journeys.

We help Clients maximize their Salesforce investment by providing unique, differentiated and high-value customer-centric solutions for today, with the scalability and flexibility to meet tomorrow's demand. Our partnership with Salesforce leverages the Publicis Groupe capability hubs—from business strategy and integrated technology to implementation, brand advertising, and creative production—providing Clients with end-to-end, ongoing operational support and strategy across the entire Salesforce suite of products.

Scott Nesbitt
Salesforce Practice Health & Life Sciences Lead – North America
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Relevant Links

• How a Leading Pharmaceutical Company Increased Their Competitive Positioning
• Empowering Healthcare Marketing with Generative AI: How Pharma Brands Are Scaling Personalization and Efficiency
• La transformación digital en la industria farmacéutica latinoamericana: Oportunidades y desafíos para México (LATAM)
• Accélérer la transformation digitale de la santé et des sciences de la vie en Europe : enjeux, solutions et perspectives (Europe)
• Modernizing Digital Pharmacy and Health Services: A Deep Dive into Patient-Centric Digital Journeys