Retail Health and Wellness Services | Publicis Sapient

Retail Health and Wellness Solutions Prescription: A Connected Approach

Unlocking Pharmacy, Health and Wellness: The Retailer’s Playbook

• Three actionable ways to drive customer loyalty, patient engagement and profit through health and wellness offerings.
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Where are you in the retail Health & Wellness journey?

• Challenge: We don’t know how to expand into Wellness.
  Assess your ideal use cases and target audiences to enter the wellness market and rapidly realize ROI. Our Health and Wellness Strategy Activation solution helps retailers build a cohesive strategy for Health & Wellness products, services and marketing, from ideation through execution.
• Challenge: Customers don’t have consistent pharmacy experiences or access.
  Synchronize data across systems into one centralized customer profile so that patients have a familiar, trusted experience in every store, online and even when calling in—and your pure-play pharmacy or hybrid retail brand has more targeted personalization, cross-sell and upsell opportunities.
  Omnichannel Pharmacy Experience Solution
• Challenge: Change is necessary, but setting up new systems can be slow and costly.
  Grow your health & wellness offerings by easily adding new partners and features, keeping up with regulations and customer expectations. The Retail Health Service Delivery Modernization solution ensures front-of-stage and back-of-stage system integration with a modern, scalable architecture that delivers a seamless, repeatable customer experience.
• Challenge: Health & Wellness wins don’t extend to Grocery (and vice versa).
  Leverage brand equity and customer data to build loyalty, personalization and valuable cross-sell/upsell opportunities between the pharmacy and front of store. The Retail Health Patient Engagement solution drives patient acquisition, retention and engagement from existing customers by establishing a unified customer profile and a connected engagement/experience strategy that will grow share-of-wallet.
• Challenge: We have an offering and plenty of customer data, but we're missing out on actionable insights.
  Remove data silos to create a unified view of individual customers and patient populations. Our HIPAA-eligible data-as-a-service Health Data Lake solution provides a chronological view of individual or patient population health (structured and unstructured) data for query, analytics at scale and predictive/preventive management of patient health.

Capturing the Health & Wellness opportunity

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