That is the new client growth playbook: AI-enabled, experience-led and built for transformation that lasts.

In the United States, growth has become a more complex leadership challenge than simply adding channels, launching pilots or funding another wave of technology initiatives. Large enterprises are navigating a market defined by rising customer expectations, persistent operating-model pressure and the urgent need to turn AI ambition into measurable business value. The companies that move ahead will not be the ones with the most experiments. They will be the ones that can connect leadership, capability and execution at scale.

Publicis Sapient is sharpening its approach around a clear premise: transformation-led growth happens when strategy, product, experience, engineering and data & AI come together in service of business outcomes. In the US market, that approach is being reinforced through leadership designed to help clients move faster from possibility to performance.

The appointment of Nathalie Gaveau as Chief Client Officer for the United States marks an important signal. In this role, she is focused on driving growth across Publicis Sapient and Publicis Groupe by leveraging Publicis Sapient’s AI products, capabilities and talent across industries to accelerate client transformation. Her mandate reflects a major shift in the market. US enterprises no longer need AI as a side initiative; they need it embedded into how value is created, how decisions are made and how organizations operate. That means helping clients fast-track their journey to becoming AI-enabled enterprises, not just deploying isolated tools.

This is especially relevant in a market where executive teams are balancing immediate pressure with long-term reinvention. Leaders are being asked to improve efficiency, modernize operations, deliver better customer and employee experiences and create new sources of growth at the same time. A client growth agenda built for this environment must be cross-functional by design. It must connect transformation strategy with the realities of delivery, adoption and scale.

That is where Publicis Sapient’s model stands out. Its SPEED capabilities — Strategy and Consulting, Product, Experience, Engineering, and Data & AI — are designed to work together, not in sequence. For US enterprises, this matters because the barriers to transformation are rarely confined to one domain. Customer expectations may expose weaknesses in legacy systems. AI investments may stall because operating models have not evolved. Experience innovation may struggle to scale without the engineering foundations to support it. Growth requires orchestration.

Arthur Filip’s ecosystem-growth remit helps reinforce that orchestration. His role has centered on accelerating how Publicis Sapient brings together industries, solutions, client leaders, delivery, marketing and alliance partners to create greater value for clients and drive multi-disciplinary expansion. For US organizations, that kind of ecosystem thinking is increasingly essential. Enterprises need partners that can connect the right capabilities across the business, align stakeholders and unlock momentum across both new and existing opportunities. Growth is no longer a linear sales motion; it is an enterprise-wide transformation motion.

At the same time, the role of experience in growth is becoming even more strategic in the age of AI. Publicis Sapient has long positioned experience as a core part of digital business transformation, grounded in the idea that products, services and interactions must reflect what customers and employees truly value. Today, that principle is evolving further. AI may be changing how businesses operate, but experience determines whether those changes feel useful, intuitive and trustworthy to the people on the other end.

The appointment of Mahin M. Samadani as SVP, Experience AI Growth reflects this moment. His role is focused on advancing AI- and experience-led digital business transformation through a human-centered approach. That is a powerful message for US executives. As organizations race to deploy generative AI and intelligent services, the winners will be those that keep humans in the loop and design experiences that translate emerging technology into business impact and human delight. AI adoption does not scale through technology alone. It scales when people understand it, trust it and can use it in ways that improve outcomes.

This experience-led perspective sits at the center of Publicis Sapient’s broader transformation model. The company has emphasized for years that experience and engineering are strongest when tightly connected. It has also continued to invest in leadership that elevates experience as a driver of growth, innovation and end-to-end transformation. In practical terms, that means helping clients build not just better interfaces, but better businesses: new products and services, more relevant interactions, modern employee experiences and customer journeys that are personalized at scale.

For US enterprises, the opportunity is cross-industry. In financial services, for example, leaders are contending with changing customer expectations and major technological shifts powered by AI while trying to create long-term value. In retail, healthcare, communications, mobility and beyond, the pattern is similar. Companies must modernize the core while inventing what comes next. They need to elevate customer experience, improve operational effectiveness and unlock continuous value through technology and data.

Execution, of course, remains the differentiator. Transformation is only credible when organizations can deliver real work at speed and at scale. Publicis Sapient’s global delivery system and its continued investment in delivery excellence, engineering capability and distributed delivery strengthen that promise. For North American clients, this includes the ability to draw on a broader delivery platform, including nearshore capabilities in Latin America, alongside global teams that bring together strategy, experience, engineering and AI. The goal is not simply to design ambitious futures, but to operationalize them.

It starts with client leadership that is close to enterprise priorities. It brings together AI products, talent and transformation capabilities across Publicis Sapient and Publicis Groupe. It treats experience not as a downstream layer, but as a central lever for adoption, relevance and differentiation. It connects ecosystem growth with delivery strength. And it helps organizations move from fragmented experimentation to enterprise transformation.

For executives in the United States, that shift is timely. The market is not waiting for perfect conditions. Customer expectations continue to rise. Operating models are being rethought. AI is rapidly moving from promise to reality. In that environment, growth belongs to companies that can reimagine how they create value and then execute that vision with speed, agility and scale.